藝術節慶主導地方創生之研究—以台灣好基金會於台東池上的文化規劃為例

全球化下的經濟發展，使台灣城鄉差距日益增大，面臨鄉鎮人口外移、地方建設停滯、地方失去活力等問題；現今，不論中央、地方、民間團體，開始積極投入以地方文化特色為導向的觀光活動，透過藝術性的文化觀光活動推廣地方。利用藝術節慶來行銷地方的形式也從對商業面的重視，轉為對關懷地方社會層面的重視，增添更深層的生態人文意涵。「地方創生」打造與地方與自然共生，推動永續發展為原則。以設計思維與創新的方法，利用地方特色與地方文化脈絡，發展出在地獨特的節慶活動，創造就業機會，力圖活絡地方經濟，從而擴展觀光與文創產業，同時帶動年青人返鄉創業的風潮。本研究旨在探究國內以地方創生理念，發展藝術節慶之個案—台灣好基金會在台東池上的文化規劃，使用Smith (2004)提出的文化再生理論，梳理探究藝術節慶規劃中的諸多面向，並輔以Holden (2004)提出以藝術作為地方再生的公共價值之理論，歸納地方創生下的藝術節慶其社會影響、功能與文化現象。結合利用以地方營造為導向，「地方資源」、「地方關係」、「主題理念」、「藝術形式」和「未來發展」作為深度訪談「在地居民」、「策展人」、及「公家單位」為對象的訪談構面依據，以上述框架探討藝術節慶與在地之連結，歸納成就觀光產業的關鍵因素，最後整合上述之研究結果擬定「以藝術節慶主導地方創生」之操辦模式及建議。關鍵詞：地方創生、文化再生、藝術節慶、台東池上、台灣好基金會

關鍵字

地方創生；文化再生；藝術節慶；台東池上；台灣好基金會

並列摘要

With the economic development under the background of globalization, the gap between urban and rural areas in Taiwan is widening, and Taiwan is faced with such problems as the relocation of the population of the towns and cities, the suspension of local construction, and the loss of vitality in local regions. Nowadays, regardless of the central, local, and non-governmental organizations, all of them start to actively invest in the tourism activities with the local cultural characteristics and promote the growth of local regions through the artistic cultural tourism activities. Regarding the use of art festivals to promote the growth of local regions, the focus has been shifted from the business level to the local society level, adding a deeper layer of ecological and cultural meaning. The principle of "Regional Revitalization" is to create a symbiosis with local regions and nature, and promote sustainable development. Using the methods of design, thinking, and innovation, and taking advantage of local characteristics and local cultural networks, the unique local festival activities are developed to create employment opportunities, vitalize the local economy, expand the tourism and cultural creation industry, and fuel the trend of young people returning to the countryside to start up business. The purpose of this study is to explore the Lovely Taiwan Foundation the “The Chishang Autumn Harvest Festival”, a case study of the development of art festival based on the idea of regional revitalization in Taiwan. The study uses the cultural regeneration theory put forward by Smith (2004) to explore the multi-facet of planning an art festival, and adopts the theory of using art as the public value in local regeneration put forward by Holden (2004) to conclude the social impact, function and cultural phenomenon of art festival under the regional revitalization. The study takes the regional revitalization as the direction, and uses the topics of the "local resources", "local relations", "thematic ideas", "art forms" and "future development" to make in-depth interviews with the "local residents", "curators", and the "public units". Based on the above framework, the study discusses the link between the art festival and local regions, concludes the key factors for the successful tourism industry, and finally integrates the results of the above-mentioned research to proposes the mode of operation of and recommendations for the "arts festival under regional revitalization". Keywords: regional revitalization, cultural regeneration, art festival, Chishang Taitung, Lovely Taiwan Foundation