In fact, gamification marketing has always existed around us, but it is executed in a simple way. The more complicated gamification marketing has only become popular in recent years. There is not much literature on gamification, so this research is based on the core drive of the game, discussing the influence of game core drive in gamification marketing on mobile application. This thesis shows, among the six core drives for gamification marketing on mobile application, social influence and avoidance have a positive impact on the immersion experience, the immersion experience also has a positive effect on stickiness, and stickiness has a positive influence on loyalty, brand equity, and brand attitude.