不流暢性在為自己-他人決策時對脈絡效應的影響

The impact of disfluency on context effect while choosing for others

陳品文(Chen Ping-Uen)

指導教授 ： 張佳榮

國立臺灣師範大學/管理學院/全球經營與策略研究所/碩士(2019年)

https://doi.org/10.6345/NTNU201900819

摘要

none

關鍵字

self-other ； compromise effect ； attraction effect ； context effect ； processing disfluency ； retrieval disfluency

並列摘要

People are tending to face countless choices in different categories every day. According to the view of economics, people should have always pick the alternative that they expected to have maximum benefits. However, in the real situation of market, the vary of context and the different object one is choosing for shows different outcomes.
This research is directed to determine whether the context effect, which included compromise effect and attraction effect, is greater for people choosing for others than choosing for themselves.
Furthermore, this research will discuss how the processing disfluent condition and retrieval disfluent condition moderate the relationship between choosing behavior for different individuals and context effect. Four hypotheses are proposed to test if the condition would fit the heuristic-systematic binary theory.

並列關鍵字

self-other ； compromise effect ； attraction effect ； context effect ； processing disfluency ； retrieval disfluency

參考文獻

Babrow,Q3 A. S., Hines, S. C., & Kasch, C. R. (2000). Managing uncertainty in illness explanation: An application of problematic integration theory. In B. Whaley (Ed.), Explaining illness: Research, theory, and strategies. Hillsdale, NJ: Erlbaum.

Chang, C. C., & Liu, H.-H. (2008). Information format-option characteristics compatibility and the compromise effect. Psychology and Marketing, 25, 881-900.

Chang, C. J. (2013). Price or quality? The influence of fluency on the dual role of price. Marketing Letters, 24(4), 369-380.

Chuang, S. C., & Yen, H. R. (2007). The impact of a product’s country-of-origin on compromise and attraction effects. Marketing Letters, 18(4), 279-291.

Dhar, R., Nowlis, S. M., & Sherman, S. J. (2000). Trying Hard or Hardly Trying: An Analysis of Context Effects in Choice. Journal of Consumer Psychology, 9, 189-200.