影視產業空間營運策略之研究–以公私協力為例

本研究歸納出影視產業空間公私協力策略係受到政策變數、區位變數、產業變數及企業變數等四群變數的相互作用影響，藉由研究公私協力機制運作形成影視產業經濟體系良性循環的案例，對於我國影視產業國際競爭力的提升與協助影視相關文化創意產業的成長之主要研究建議如下： 1.比較國外影視產業空間公私協力案件對於土地及空間取得之案例，法國藝術實驗電影院以利用現有空間實現政策目標，及首爾上岩數位城徵收垃圾場用地經費低，都市計畫變更後具有更高價值，亦增加政策財務的可行性，並且可以增加的稅收支持影視產業發展。國內除台北影視園區外，皆以低價區土地都市計畫變更後採更高價使用或預計吸引更高價之投資使用方式為主，稅收應可比照回饋產業。 2.國內現有的「國片院線」類似法國「藝術實驗電影院」補貼機制，如在政策因素中加入國內機制未包含之：專項基金、分區補助比例、影片審核與義務教育合作等項目，應有助於區域平衡、觀影意願及觀眾教育等面向。 3.從政策對產業區位競爭性的角度觀之，國內公有影視空間及硬體供民間使用的案例，如規模、腹地、設備等增加國際或區域的比較優勢，並引進具有國際優勢的策略聯盟，比照韓國當年南楊州片廠或首爾DMC（數位媒體城）內DMS（高畫質節目製作園區）的作法，應可增進國內產業的競爭力。 4.從區位發展的角度，巴黎電影城建立在原有已呈現萎縮的電影製片產業群聚，及原本為他產業的歷史遺跡，其創新來自於：短期以反映並促進修改具有區域競爭性的法規，長期以鼓勵可對抗好萊塢的法國國際電影製作及可支持好萊塢及歐洲合製電影製作相關的學校進駐及成立，培育相關人才，並以法國國際獨立電影公司歐羅巴為首，引進中小型影視公司進駐，形成新的產業組合，創造法國影視產業新價值。比較國內以土地開發邏輯吸引大型電視台或電影商城進駐及群聚的案件，與強化影視產業弱化鏈結較無關聯性。 5.從產業角度論，中國引進國外先進影視空間經營模式，如迪士尼樂園模式等，主要基於國內需求尚殷、且業有數量多卻管理營運不良的影視主題園區，方案本身具有刺激對國內市場轉型及進一步滿足及增加旅客需求的功能。但如國內影視音產業空間相關市場及需求尚待提升，或可以創造國際或區域比較優勢的方式增加外來需求並協助國內人才及市場之養成。 6.青島東方影都及首爾上岩數位城帶動產業群聚，除了提供焦點企業先進建設及設備外，更提供相當之補助稅金等回饋政策吸引企業進駐，後續並提供許多行政服務協助，相關作法及經驗值得納入台灣影視產業群聚類型計畫招商成功之後續營運管理之參考。

關鍵字

公私協力；影視產業；影視園區；經營模式；影視經濟

並列摘要

This study summarizes the influence of the four groups of variables such as policy variables, location variables, industrial variables and enterprise variables in the film and television industry space. By studying the benign cycle of the film and television industry economic system, and by studying the operation of public and private partnership, to enhance the international competitiveness of Taiwan film and television industry , and help related cultural and creative industries to grow, the main research recommendations are as follows: 1. Comparison of foreign film and television industry space public and private partnership cases for land and space to obtain the case, the French art experimental cinema use the existing space to achieve policy objectives, and Seoul DMC’s low funding levy landfill sites, urban plans have changed higher value, but also increase the feasibility of policy finance, and can increase the tax to support the development of film and television industry. In Taiwan, besides of the Taipei Film and Television Park, are low-cost land city planning changes after the use of higher prices or is expected to attract higher prices of investment-based, then tax should be comparable to the feedback industry. 2.The existing "national film theater" in Taiwan is similar to the French "Art Experimental Cinema" subsidy mechanism. If our policy is included: the special fund, the proportion of the district subsidy, the film review and compulsory education cooperation , etc. should be contribute to regional balance, viewing intention and audience education. 3. From the perspective of policy on the competitiveness of industrial location, public film and television space and hardware for civil use cases in Taiwan, such as size, hinterland, equipment, etc. to increase international or regional comparative advantage, and the introduction of international advantages of strategic alliances , according to the South Korea Nam Yang Ju Studios or Seoul DMC (digital media city) of DMS (high-quality program production park) approach, should be able to enhance the competitiveness of domestic industries. 4. From the perspective of location development, the Paris Cinema City is based on the original film industry that has shrunk and has been a historical relic for other industry. Its innovation comes from: short-term to reflect and promote the revision of regional competition laws and regulations, long-term to encourage Hollywood international film productions and can support Hollywood and European film productions and related schools stationed and set up to cultivate relevant personnel, and the French international independent film company EuropaCorp led the introduction of small and medium-sized film and television companies stationed , The formation of a new industry portfolio, creating a new value of the French film industry. Compared with Taiwan, the domestic land development logic to attract large-scale television station or film mall stationed and clustered cases, is less related to strengthen the weaken link of the film and television industry chain. 5.From the industrial point of view, China's introduction of foreign advanced film and television space business model, such as Disneyland model, mainly based on domestic demand is still vigorous, and the industry has a large number of poor management of film theme park, the project itself has a stimulus to the domestic market transformation and further fulfillment and increase demand. However, if the domestic film and television industry space-related market and demand still to be improved as Taiwan, can create an international or regional comparative advantage to increase foreign demand and help domestic talents and market development. 6. To promote industrial clusters,Qingdao Oriental Movie Metropolis and Seoul DMC not only provide key enterprises advanced construction and equipment, but also a considerable subsidy tax and other feedback policies to attract industry presence, follow-up and provide a number of administrative services. The experience is worth inclusion in the Taiwan film and television industry cluster type of plan investment of the follow-up operation management reference.

並列關鍵字

public-private partnership ； film and television industry ； film and television park ； business model ； film and television economy

參考文獻

中文文獻

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