Watching live stream is all the rage now thanks to the popularity of online media and the ubiquity of smart devices, and this leads to the decline of traditional film and television media. This trend, together with the impact of the new crown pneumonia (COVID-19) in the year 2020 to 2022, reshuffles the industries. This study proposes potential solutions to live stream transitioning for industry players based on two major perspectives. The first perspective is to utilize the practices and considerations of three types of participants - e-commerce, entrepreneurs, and film and television media celebrities - to enable the live stream transitioning. The second perspective is to explore the four stages of live broadcasting involvement according to the experiences of the participants. The four-stage transitioning process includes initial contact, early entry into the market, implementation of the business model, and full utilization of such model. Once the process is completed, the industry will benefit from commercial live stream and the consequent marketing effect.