開源軟體解決方案之競爭策略與商業模式分析:以O公司為例

Competitive Strategy and Business Model Analysis of Open-Source Software Solution: A Case Study of O Corporation

陳進賢(Chen Chin-Hsien)

指導教授 ： 蕭中強

國立臺灣師範大學/管理學院/高階經理人企業管理碩士在職專班(EMBA)/碩士(2022年)

https://doi.org/10.6345/NTNU202200532

摘要

無資料

關鍵字

開源軟體 ； 商業模式 ； 五力分析 ； 消費者決策旅程 ； 忠誠客戶

並列摘要

無資料

並列關鍵字

open source software ； business model ； five forces analysis ； consumer decision journey ； loyal customers

參考文獻

Amit, R., & Zott, C. (2001). Value creation in e‐business. Strategic management journal, 22(6‐7), 493-520. https://onlinelibrary.wiley.com/doi/abs/10.1002/smj.187?casa_token=ALYwOEOM8doAAAAA:eDLzUJ8ep80E8roLyalaQWbBeOIcHU2lql7yKstzypzXgz_k7Xi-TpONJiH2rOtYOPeoOBno6qbwude6

Boyce, C., & Neale, P. (2006). Conducting in-depth interviews: A guide for designing and conducting in-depth interviews for evaluation input. Pathfinder International.

Dasgupta, S., & Grover, P. (2019). Impact of digital strategies on consumer decision journey: special. Academy of Marketing Studies Journal, 23(1), 1-14.

Gruber, M., MacMillan, I. C., & Thompson, J. D. (2008). Look before you leap: Market opportunity identification in emerging technology firms. Management science, 54(9), 1652-1665. https://pubsonline.informs.org/doi/abs/10.1287/mnsc.1080.0877

Hat, R. (2021). The State of Enterprise Open Source - Red Hat. https://www.redhat.com/rhdc/managed-files/rh-enterprise-open-source-report-f27565-202101-en.pdf