新冠肺炎疫情下臺北市運動產業現況之探究

The Study of Sport Industry in Taipei City during the COVID-19 Pandemic

謝忠廷(Hsieh Chung-Ting)

指導教授 ： 陳美燕

國立臺灣師範大學/運動與休閒學院/運動休閒與餐旅管理研究所運動休閒與餐旅管理碩士在職專班/碩士(2022年)

https://doi.org/10.6345/NTNU202201356

摘要

新冠肺炎 (COVID-19) 在2019 年底爆發，隔年逐漸擴散到全球大部分地區與國家。世界衛生組織於2020年3月正式宣布COVID-19進入全球大流行，至今疫情仍在蔓延中。新冠肺炎疫情影響大多產業甚鉅，體育運動也不例外。受疫情影響全球不只體育運動賽事停辦或延後舉辦，也連帶影響到整個運動產業。
臺灣中央流行疫情指揮中心5月19日宣布，將全台疫情警戒提升至三級。為遵守禁止在密閉空間聚集的政策，運動場館、健身俱樂部等場域都禁止開放營業。直到7月27日疫情警戒標準調降至第二級後，以運動服務產業居多的臺北市，深受疫情警戒影響。
本研究問卷調查時間為2021年8月3日至2021年9月3日，目的在瞭解新冠肺炎疫情下臺北市運動產業的現況，透過臺北市體育局、臺北市體育用品同業公會、運動中心與場館群組，以滾雪球方式進行線上問卷調查。本研究共回收532份問卷，扣除無效問卷後，402份為有效問卷，完整回答之有效問卷為299份，並以IBM SPSS 23.0中文版進行資料處理與分析。
研究結果顯示，臺北市運動產業生產貨品多為當地銷售；運動場館設施業、運動成衣零售服務業、運動用品、器材批發服務業為臺北市運動產業前三名；95％以上的企業都受到新冠肺炎疫情影響，導致營業額下降；受訪企業都有申請補助受影響相關從業人員之酬勞方案和貸款利息補貼方案等紓困方案。
本研究建議，除了紓困方案外，應在逐步解封後，在疫情尚未穩定情況下，針對不同產業特性提出振興方案，例如：即將發放二百萬份面額五百元的動滋券，可用於現場賽事觀賞、到任何合格的運動場域從事運動等，鼓勵大家動起來。另外，鼓勵運動產業振興五倍券加碼，民眾可用來添購裝備、器材或體育運動用品。

關鍵字

疫情影響 ； 運動場館 ； 紓困振興

並列摘要

The new crown pneumonia (COVID-19) broke out at the end of 2019 and gradually spread to most regions and countries in the world the following year. The World Health Organization officially declared COVID-19 a global pandemic in March 2020, and the outbreak is still spreading to this day. The new crown pneumonia epidemic has greatly affected most industries, and sports are no exception. Affected by the epidemic, not only sports events around the world have been suspended or postponed, but also the entire sports industry.
Taiwan's Central Epidemic Epidemic Command Center announced on May 19 that it has raised the Taiwan-wide epidemic alert to level three. In order to comply with the policy against gathering in confined spaces, sports venues, fitness clubs and other venues are not allowed to open for business. Until the epidemic alert level was lowered to the second level on July 27, Taipei City, which is dominated by sports service industries, was deeply affected by the epidemic alert.
The purpose of this research is to understand the current situation of the sports industry in Taipei City under the new crown pneumonia epidemic. Through the Taipei Sports Bureau, Taipei Sporting Goods Association, sports centers and stadium group, an online questionnaire survey was conducted in a snowball manner. A total of 532 questionnaires were collected in this study. After deducting invalid questionnaires, 402 were valid questionnaires, and 299 valid questionnaires were answered completely.
Data processing and analysis were carried out with IBM SPSS 23.0 Chinese version.The research results show that most of the products produced by the sports industry in Taipei are sold locally; the sports venue facilities, sports apparel retail services, sporting goods, and equipment wholesale services are the top three in the sports industry in Taipei; more than 95% of enterprises are affected by the new crown. The impact of the pneumonia epidemic has led to a decline in turnover; the interviewed companies have applied for relief plans such as remuneration plans and loan interest subsidy plans to subsidize the affected employees.
This research suggests that, in addition to the relief plan, after the lockdown is gradually lifted and the epidemic situation has not yet stabilized, a revitalization plan should be proposed based on the characteristics of different industries. Watching live events, engaging in sports in any qualified sports venues, etc., encourage everyone to move. In addition, the five-fold coupon for the revitalization of the sports industry is encouraged, and the public can use it to purchase equipment, equipment or sports goods.

並列關鍵字

Covid-19 impact ； Sports facility ； Relief and economic stimulus

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