計畫行為理論應用於桌遊遊戲設計及其成效

隨著時代進步與外來文化傳入，國人的飲食日漸多元且豐富。但根據國名健康署的調查，國人整體肥胖率偏高，且某些特定營養素攝取不足，這無異於國人對於健康飲食並無認真執行之意圖，抑或不願執行健康飲食之行為。有研究表示健康飲食知識與行為並無正向關係，亦即知識並非影響行為之要素。因此，本研究將重點放在計畫行為理論上，藉由將計畫行為理論融入在桌遊設計中，探討桌遊是否能增進遊玩者知識的同時，是否能增進遊玩者對於健康飲食的覺察，並體會計畫行為理論中各向度對於我們行為的影響，以及願意增進自身健康飲食的意圖與行為，進而改善自身健康。

關鍵字

健康飲食；桌遊；計畫行為理論；態度；主觀規範；行為知覺控制；行為；意圖

並列摘要

With the progress of the times and the introduction of foreign cultures, people’s diets are becoming more diverse and rich. However, according to the HPA survey, the overall obesity rate of the people is high and the intake of certain specific nutrients is insufficient. This means that the people have no intention to implement a healthy diet or have no healthy diet behavior. Studies have shown that there is no positive relationship between healthy eating knowledge and behavior, that is, knowledge is not an important factor affecting behavior. Therefore, this research will focus on the theory of planning behavior (TPB). By incorporating the TPB into the design of board games, and exploreing whether board games can increase players’ knowledge while enhancing players’ awareness of healthy eating. Let players account for the influence of various dimensions in the TPB on our behavior, as well as their willingness to improve their own healthy diet and behaviors, thereby improving their own health.