以量化建模詮釋維度範圍重疊模型

A Tentative Mathematical Interpretation of the Dimensional Range Overlap Modal

蔡昀泓(Tsai Yun-hung)

指導教授 ： 蕭中強

國立臺灣師範大學/管理學院/管理研究所/碩士(2022年)

https://doi.org/10.6345/NTNU202201743

摘要

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關鍵字

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並列摘要

The author proposes a set of mathematical equations attempting to simulate perceptual assimilation and contrast, which has rarely been quantitatively studied. The author bases the equations on the model of dimensional range overlap, which is the most integrative model available now. Underlying the model is the assumption of various concepts possibly describing a given object which is being evaluated, with differing salience on a dimension, which may be compared to the possible outcomes of a random variable. The author investigates the roles of the location (extremity), scale (ambiguity), skewness, peak and tail behaviour of the distribution of concepts in shifting the best representation of the given object. In addition to the distribution characteristics, the author introduces evaluative volatility, cognitive consumption, and attention to dissimilarities to the discussion.

By means of the equations, the author is hoping to allow for clearer academic communication, and more accurate predictions of people’s perception after their exposure to contexts. The author urges future scholars to devise more sophisticated psychological measurement methods and tools, so as to empirically test the equations.

並列關鍵字

assimilation ； contrast ； context effects ； the dimensional range overlap model

參考文獻

Chiěn, Y.-W. & Hsiāo, C.-C. (2001). Dimensional range overlap model for explanation of contextual priming effects. In M. C. Gilly & J. Meyers-Levy (Eds.), Advances in Consumer Research (Vol. 28, p. 136). Valdosta, GA: Association for Consumer Research.

Chiěn, Y.-W., Wegener, D. T., Hsiāo, C.-C., & Petty, R. E. (2010). Dimensional range overlap and context effects in consumer judgments. Journal of Consumer Research, 37(3), 530–542. https://doi.org/10.1086/652415.

Cooper, M. R., Runyon, R. P., Tatz, S. J., & Heimer, W. I. (1972). The Sander illusion as a function of relative space and component lines. Perception & Psychophysics, 11(1), 102–104. https://doi.org/10.3758/bf03212695.

Draine, S. C., & Greenwald, A. G. (1998). Replicable unconscious semantic priming. Journal of Experimental Psychology: General, 127(3), 286–303. https://doi.org/10.1037/0096-3445.127.3.286.

Givon, M. M., & Shapira, Z. (1984). Response to rating scales: A theoretical model and its application to the number of categories problem. Journal of Marketing Research, 21(4), 410–419. https://doi.org/10.2307/3151467.