傳統工藝轉型文創品牌研究-以欣德漆藝為例

台灣的漆藝來自於日本，日據時期，日本於台灣由山中公先生創立「山中工藝所」開始發展。在過程中，由山中公先生與陳火慶藝師一同發展出專屬台灣的「蓬萊塗」的漆藝技法，成為風靡一時的伴手禮，大量銷售給國際觀光客，當時多數為日本觀光客，隨後因歷史與政治之因素導致「山中工藝所」學校關閉，自此之後，漆藝進入一段沒落的時期，然而漆工藝並未真正消失，民國六十年代起，漆工藝由陳火慶藝師開始傳授至豐原的木器加工廠，教授木工廠拭漆等技法，透過漆藝的加值，木器搖身一變成為漆器，開啟一段豐原大量外銷漆器的輝煌年代。但隨著禁止伐木政策頒布，漆器藝術再度沒落，逐漸消失於一般民眾眼中，但漆工藝在漆藝文化界的努力下並未真正消失。民國七十三年，國立傳統藝術中心委託臺灣省手工業研究所（現為國立台灣工藝研究發展中心）舉辦「漆器藝人陳火慶技藝傳習」聘請陳火慶先生出來進行漆藝教學，自此漆工藝才逐漸拓展至今。即便如此，漆藝與其藝術之美在一般大眾中的認知普遍低落，因此也成為推動漆藝產業發展之困境。本論文目的在於整理漆藝歷史的發展脈絡時，進行個案公司、漆藝專家及一般民眾的訪談，參照漆藝發展的歷史，整理漆藝過往與現在的發展脈絡，釐清現況，包含專業藝師及潛在藝術購買與學習者的想法，並且探索漆藝在未來發展的各種可能。

關鍵字

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並列摘要

The lacquer art technique in Taiwan originated from Japanese. During the period of the Japanese Occupation, Mr. Yamanaka founded the "Yamanaka art craft school " to began the generation of the lacquer art in Taiwan. Mr. Yamanaka and Mr. Huo-Qing, Chen developed the exclusive Taiwan "Penglai Tu" technique together, which became the popular lacquerware-gift at that time. Besides, lacquerware-gift became the souvenirs sold to a lot of the international tourists, especially the Japanese tourists. The school was closed because of the sensitive political issues, therefore, the industry of the lacquer art has gradually declined, however the lacquer art never disappeared. In the era of the 1970s, Mr. Huo-Qing, Chen began to teach the lacquer art to the masters in woodenware factories in Feng-Yuan, Taichung. The whipping lacquer technique was taught to create higher value of the woodware and make the woodware became lacquerware. It has opened the golden age of the lacquerware exportation to the international. With the ban of “chopping-tree”, the industry of the lacquerware was fall again. In 1984, Mr. Huo-Qing, Chen was hired by the Taiwan Arts and Crafts Research and Development Center to teach the Lacquer art. Since then, the Lacquer art has gradually developed. However, the awareness of lacquer art among the public has been low, in the meantime, promoting the art of Lacquer has met dilemma. The thesis summarizes the history of the Lacquer art from the ancient time, besides, the interviews were conducted with the case company, the lacquer art experts and the potential consumer. With the academic reference to the development of the Lacquer art and the theory of Branding and Marketing, the research not only sorts out the past and present development of lacquer art, but also clarifies the current situation, including the artists and potential consumers viewpoints. The purpose of the thesis is exploring any possibility of the industry of the Lacquer art in the future.