參考文獻
洪順慶，2003，從心行銷：從滿意到愛慕的服務秘訣，台北：天下文化。
Ahuvia, A. C. (2005). Beyond the extended self: Love objects and consumer’s identity narratives. Journal of Consumer Research, 32 (1): 171-184.
Albert, N., Merunka, D., & Valette-Florence, P. (2008). When consumers love their brands: Exploring the concept and its dimensions. Journal of Business Research, 61 (10): 1062-1075.
Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994). Customer satisfaction, market share, and probability: Findings from Sweden. Journal of Marketing, 58 (3): 53-66.
Anderson, J. C., & Gerbing, D. W. (1984). Structural equation modeling in practice: A review and recommended two-step approach. Psychology Bulletin, 103 (3): 411-423.
延伸閱讀
- 蘇家儀（2015）。品牌社群承諾及品牌忠誠度之前置因素探討：以Facebook粉絲專頁和新浪企業微博為例〔碩士論文，國立中央大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0031-0412201512070867
- Tao, C. W. (2013). 品牌個性與自我一致性對速食餐廳消費者品牌忠誠度影響之研究—以臉書粉絲團成員為例 [master's thesis, National Kaohsiung University of Hospitality and Tourism]. Airiti Library. https://doi.org/10.6825/NKUHT.2013.00015
- 陳品君（2021）。奢侈品牌社群媒體行銷連結顧客互動行為與知覺價值之研究-以Burberry為例〔碩士論文，淡江大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0002-3108202111204000
- Zhou, Q. S., Xu, Y. L., Yin, Z. W., Bao, D. Q., & Wang, S. H. (2014). Brand Equity Management for Luxury Food Products based on the Customer Service Strategy. Advance Journal of Food Science and Technology, 6(12), 1356-1361. https://www.airitilibrary.com/Article/Detail?DocID=20424876-201412-201507280018-201507280018-1356-1361
- 鄭凱馨（2019）。An Exploratory Study of Affordable Luxury Value, Brand Attachment and Brand Loyalty〔碩士論文，國立宜蘭大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0046-1508201922021100