永續海岸觀光發展居民態度之研究—以新屋鄉沿海五村為例

新屋鄉為一處位於桃園縣濱海地區的客家聚落，農漁業興盛，是物產豐饒的魚米之鄉，更同時擁有美麗的藍色海岸線及綠色田園景觀，近年來推廣精緻農業、濱海遊憩頗有成效，新屋的觀光休閒產業逐漸打開知名度。而新屋鄉海岸觀光主要以永安漁港為中心，結合新屋的北岸及南岸，北岸範圍從下北湖到永安港間，為長達十餘公里的海岸線，除自行車道外，更擁有豐富且多樣的生態環境；而南岸範圍從永安港至蚵殼港，有完善的人行步道及自行車道設施，使得南岸成為一美麗綠色休閒長廊。由於新屋鄉擁有豐富的海岸觀光遊憩資源，因此本論文即以新屋鄉沿海五村地區居民對永續觀光發展態度之分析為研究內容，探討不同背景屬性社區居民對觀光衝擊認知、發展態度與未來發展意向認同之差異分析。其研究將以戶為單位，採問卷調查方式，18歲以上居民為主要調查對象，總計發放231份，取得有效問卷計212份，並經由研究發現與結論提出建議，以做為未來行政機關進行相關開發決策參考之依據。研究結果發現由於觀光發展程度之不同，使得發展較快速的村落，在衝擊認知與滿意度上有較高認知與滿意情形，而發展較慢之三個村落則較無觀光上之衝擊情形與滿意度較低，但大多居民對於未來觀光發展意向皆表示贊成，唯需考量民眾參與之機制與區域均衡之發展，結合民間與政府之力量，可共同打造沿海觀光遊憩發展。

關鍵字

新屋；海岸觀光；永續發展；態度

並列摘要

Xinwu Township is located in the coastal regions of the Taoyuan County and residents include the Hakka aboriginal community. Thriving in this area is the fishery, agriculture and rice plantations where resources are plentiful. This area is picturesque with open coastlines, and pastoral landscapes and as such Xinwu has recently and gradually introduced its well-known tourism and leisure industry. The main tourist center of the coastal Xinwu region is the Yon-an Fishing Port. This connects the northern and southern regions of Xinwu, with the coastal range between the Northern Lake coastal region to the Yon-an Fishing Port at 10km. With the addition of the bike path, the access to rich and diverse environments is possible. From the southern coastal region of Yon-an to He-Ke Harbor a walking and bike path is available allowing for a beautiful and vibrant recreational corridor of the southern coastal area. As Xinwu is rich in marine tourism resources, this dissertation discusses the five coastal villages of the Xinwu region. This included a study with a survey on the attitudes of the residents on the tourism development within Xinwu. Groups of residents surveyed include residents of differing backgrounds with differing knowledge on the impact of tourism, future development and opportunities to express opinions in future developments with a differential analysis undertaken. The research conducted included each household as a single sample. The selection criteria required individuals of over 18 years of age to participate in this study. A total of 212 out of 231 surveys were returned and subsequently used in obtaining the results with the subsequent recommendations provided to appropriate government agencies. These recommendations are relevant for decisions in future developments. The results showed that since tourism development occurs at different rates, the impact on villages with a higher rate of tourism development showed an overall higher satisfaction rate. On the contrary, villages with a slower rate of tourism development showed a lower satisfaction rate. Most residents however seemed keen on future tourism developments within the region. A required consideration is public participation in the development and the mechanisms of regional control. This would combine the civil and government powers and by working together, the development of the coastal and recreational tourism is possible.