大學生網路社群資訊分享行為之研究－以班級LINE群組為例

本研究主要在探討大學生在網路社群(班級LINE群組)之資訊分享行為，並採用「科技接受模式」與「社會支持理論」為基礎設計問卷，透過網路隨機發送問卷。針對大學生進行調查訪問，並以知覺易用、知覺有用、使用態度、社會支持、信任及資訊分享行為等構面，在人口統計變數上進行分析。總共蒐集到222份有效問卷，透過SPSS統計工具，進行皮爾森相關分析、迴歸分析及ANOVA差異分析。研究結果顯示：(1)大部分的大學生都願意使用班級LINE群組來從事資訊分享。(2)大學生在班級LINE群組裡，最常分享的資訊內容是：學校的重要公告、課業問題或心得。(3)影響大學生資訊分享行為的直接因素有兩項：信任及使用態度。間接因素有三項：知覺易用、知覺有用及社會支持。(4)依據研究架構的路徑分析結果顯示，各個構面之間的相互影響關係為：「知覺易用」會顯著的正向影響「知覺有用」及「使用態度」；「知覺有用」會顯著的正向影響「使用態度」；「社會支持」會顯著的正向影響「信任」及「使用態度」；「信任」及「使用態度」會顯著的正向影響「資訊分享行為」。(5)不同背景的大學生，對於各個構面的感受，有部分達到顯著差異。藉由本研究可以提供教學單位參考，運用網路社群（班級LINE群組）以增進學生的溝通、互動與資訊分享，讓溝通沒有阻礙、讓學習更有效能。

關鍵字

網路社群； LINE群組；資訊分享行為

並列摘要

This study focuses on the information sharing behavior of college students in online communities (class LINE groups), and a questionnaire was designed on the basis of the Technology Acceptance Model and Social Support Theory, and was randomly distributed through the Internet. The survey was conducted with college students and analyzed on demographic variables in terms of perceived ease of use, perceived usefulness, attitude toward using, social support, trust in society, and information sharing behaviors. A total of 222 valid questionnaires were collected. Pearson correlation analysis, regression analysis, and ANOVA difference analysis were performed using SPSS statistical tools. The results reveal the facts that (1) most college students are willing to use class LINE groups for information sharing; (2) the most common information college students share in class LINE groups are important school announcements, homework questions, and tips; (3) there are two direct factors that influence college students' information sharing behavior: "trust in society" and "attitude toward using"; there are three indirect factors: perceived ease of use, perceived usefulness, and social support; (4) the results of the path analysis based on the research framework show that "perceived ease of use" can significantly and positively affect "perceived usefulness" and "attitude toward using", "perceived usefulness" can significantly and positively affect "attitude toward using", "social support" can significantly and positively affect "trust in society" and "attitude toward using", "trust in society" and "attitude toward using" can significantly and positively affect "information sharing behavior"; (5) college students of different backgrounds have some significant differences in the perceptions of each aspect. This study can provide referencefor teaching units and be used to facilitate communication, interaction, and information sharing among students, making communication unhindered and learning more effective.