部落格運用在網路電子商務:
印尼部落格經營者的經營策略優勢

部落格運用在網路電子商務: 印尼部落格經營者的經營策略優勢指導教授：潘振雄研究生：達呢亞清雲科技大學經營管理研究所碩士論文摘要過去有很多關於電子商務研究，例如網路傳統行銷。本研究探討關於部落格使用者的競爭策略以及部落格的可用性之商業動機。本研究架構廣泛採用有現文獻，再添加了管理理論的知識。商用部落格可用性在大眾部落格商用過程部分。依據假說鑑定出兩個重要涵意，使用者競爭策略和商用動機範圍在行銷策略上有兩個要素策略。本研究清楚探討出電子商務部落格之變化。本研究使用質化在網路上訪問印尼人之受訪者，主要的資料蒐集問卷，在這裡的案例，在設計部落格行銷競爭策略有許多因素，關於重要的使用者設計或改變部落格，它可以幫助行銷工具，去建立在網際網路上商用使用者的社會網絡科技。當全球電子商務轉換成衰退時，部落格商用可用性會變小且是很冒險的傳播工具，這時人類要去創造更多的工作和機會。關鍵詞：部落格實用性，電子商務，戰略，競爭優勢

關鍵字

部落格實用性；電子商務；戰略；競爭優勢

並列摘要

Blog Business Usability in e-Commerce Environment : Indonesian Blogger Strategy Graduate Institute of Business Administration Ching Yun University Student : Deni Danial Kesa Advisor : Prof. Steve Pan Abstract Many studies have examined the different components involved in the formation of e-commerce, as well as internet marketing for general. This thesis provides empirical evidence about the blog user competitive advantages, and the relation between blog usability for business motives. The study applies a framework which widely adopted in the economy literature to add to academic and managerial knowledge. Blog Business usability as part of business process in blog community. Empirical evidence has taken as hypothesis identified on two important implications: User competitive advantages and business motives within marketing strategy two factor have relation capacity and connected by strategy. The purpose with this thesis was to get a better understanding of blog as one of variety way in e-commerce. Using a qualitative research at multiply social networking on lines and take Indonesian user as sample of respondent and the primary data was collected through a questionnaire, in this case there are many factors to create blog competitive advantages that help as business tools, which are relevant for the user when they create and transform blog from common way to build business using social networking technology on internet world. When the global economy becoming worst, blog business usability using by small and medium enterprises or personally might be creating more job and entrepreneurship opportunity. Keyword : Blog Usability, E-commerce, Strategy, Competitive advantages