台灣發展醫療觀光服務業競爭優勢之研究

台灣醫療服務水平居亞洲領先地位，在收費價格亦具有國際競爭力，卻受限於全民健保實施影響，造成醫療院所經營困難，因此極需強化經營模式，發展多元化醫療服務。而醫療觀光為目前亞洲地區熱門話題，透過觀光與醫療兩種不同產業，創造新的經營模式，預期將帶動國內相關產業發展、創造就業機會與經濟成長。本研究透過專家訪談法與次級資料整理，了解台灣醫療服務業現況，並以鑽石模型、波特五力競爭模型、SWOT分析等方法，探討如何結合台灣優質醫療及觀光產業進行「醫療服務國際化」。研究結果顯示，台灣醫療院所應強化其內部競爭優勢與相互支援，並以策略聯盟等方式克服對健保依賴，並研發各類自費品項以提高營收，引進更多管理思維與行政運作方式，達到台灣醫療服務業競爭優勢與國際化。

關鍵字

國際醫療；鑽石研究模型；波特五力競爭模型； SWOT競爭模型

並列摘要

Taiwan medical service level occupies the Asian leading position, also has the international competitiveness in the charge price, is actually restricted in all the people health insurance implementation influence, causes the healing institute to manage the difficulty, must therefore strengthen the business model extremely, development multiplication medical service. But the medical sightseeing for the present Asian area hot topic of discussion, by the sightseeing and the medical two different industries, creates the new business model, anticipated will lead the domestic related industrial development, the creation employment opportunity and the economic growth. This research reorganizes by the expert interview law and the secondary data, understood that Taiwan medical service industry present situation, and by the diamond model, baud five strength methods and so on competition model, SWOT analysis, how does discuss unifies the Taiwan high quality medical service and the sightseeing industry carries on “the medical service internationalization”. The findings showed that Taiwan healing institute should strengthen its interior competitive advantage and the mutual support, and by ways and so on strategy alliance overcomes to the health insurance relies on, and researches and develops each kind to pay own expenses the item to enhance the earning, the introduction more management thoughts and the administrative operation way, achieves Taiwan medical service industry competitive advantage and the internationalization.