環保取向與健康取向的蔬食推廣訊息對蔬食傾向之影響

本研究目的在探討國小學童分別觀看蔬食有益環保或蔬食有益健康兩種推廣影片後的蔬食傾向，並分析性別、年級與父母飲食類別的干擾效果。本研究利用剪輯的影片做為實驗操弄的工具，分析354位國小學童的有效樣本資料，獲得如下的研究發現：首先，國小學童觀看蔬食有益環保影片後的蔬食傾向會高於觀看蔬食有益健康的影片，特別是中年級學生，在觀看兩種影片後的蔬食傾向差距顯著大於高年級學童。其次，國小女學童的蔬食傾向會高於男學童，同時，母親的飲食類別（蔬食、部分蔬食、葷食）會顯著地影響學童之蔬食傾向，尤其是母親飲食類別為蔬食者的國小學生，在觀看蔬食有益健康後的蔬食傾向會高於觀看蔬食有益環保後的蔬食傾向；而母親飲食類別為部分蔬食與葷食者的國小學生，在觀看蔬食有益環保後的蔬食傾向則是高於觀看蔬食有益健康後的蔬食傾向。本研究並討論上述發現在蔬食推廣教育上的實務價值。

關鍵字

蔬食推廣訊息；蔬食傾向；父母飲食類別；實驗設計

並列摘要

The study is to make a comparison between the message based on environment protection and that on health for the Influences of popularizing vegetarian diet among elementary students from different backgrounds. Based on the 354 questionnaires retrieved, the main findings of this study are as follows: students equipped with the message based on environment protection are more willing to accept vegetarian diet than those with that on health; female students are more willing to accept vegetarian diet than male ones; mother’ s habits (Non-vegetarian, Partial-vegetarian or Vegetarian) will influence children’s acceptance of vegetarian diet. Besides, elementary students’ age also serves as a distinctive variable; third and fourth graders equipped with the messages of popularizing vegetarian diet are more willing to accept it than fifth and sixth graders, students’ acceptance of vegetarian diet (mother’ s habits are Non-vegetarian or Partial-vegetarian) equipped with the messages of environment protection are more willing to accept it than those with that on health; students’ acceptance of vegetarian diet (mother’ s habits are Vegetarian) equipped with the messages of health are more willing to accept it than those with that on environment protection. This study discusses the practical value of these findings on the promotion of vegetarian education.