台灣營造業經營管理與未來發展之個案研究-以U公司為例

我國營造業早期為重要產業之一，承擔國家土木建築基本建設，故產值相當龐大，為過去總體經濟重要的一環，營造業在過去享有火車頭工業之稱，營造業必須具有專業性以及擁有足夠的資本及設備。台灣營造業早期屬於高峰時期，營造業因房地產景氣之間的變化關係，已不復過往的入帳高峰榮景。營造業為擴大經營，不惜低價競爭，導致產業競爭激烈，由早期2013年至2017年相互比較下企業家數只有略微增加，面臨大環境緊縮與景氣快速變化的影響以及競爭激烈的產業中，要如何維持公司永續經營及未來發展策略，藉由本研究了解個案公司在營造業中之競爭核心力，針對個案公司的經營現況進行之SWOT分析、五力分析，分析出個案公司的經營模式及策略規劃所提出之意見作為參考及建議，可在大環境的脈動和趨勢帶中來改善，以利於達到公司策略發展及永續經營的目標。

關鍵字

營造業；核心力； SWOT分析；五力分析；策略

並列摘要

The construction industry used to be a key industry in Taiwan; because this industry undertakes civil engineering, architecture, and infrastructure construction projects, its output value is extremely high, accounting for a critical share of Taiwan’s macroeconomics. In the past, the construction industry was regarded as one of the leading industries in Taiwan thus required professionalism and sufficient capital and equipment. Taiwan’s construction industry has now passed its growth peak. The industry’s revenue has declined because of a recession in real estate. To expand their business scope, some construction firms have engaged in low-cost competition, resulting in keen competition within the industry. A comparison between registered construction firms in Taiwan in 2013 and 2017 revealed that such firms increased in number only slightly throughout this 4-year period. In a period of retrenchment, how construction firms can deal with rapid changes in business cycles, sustain firm operation in a highly competitive industry, and develop future plans warrant investigation. The present study explored the core competencies of Firm U in the construction industry by using SWOT analysis and Five-Forces analysis. The operational model and strategic plans of Firm U were subsequently determined. The results could serve as a reference to help firms in the construction industry respond to changing times and trends, thereby achieving strategic development and sustainable operation.