台灣補教業經營管理與發展策略之個案分析

-以 H 補教業者為例

由於學校教育政策改變、少子化趨勢及補習班創業門檻低等因素，台灣補習班不斷湧現，且每個補習班的招生方式、師資陣容、課程規劃不盡相同。隨著家長教育程度的提高，對孩子的學業課程更加關注，在挑選補習班方面有著更多的期待與需求。面對競爭日益激烈的補教產業，補習班的經營管理與發展策略也應與時俱進，不斷的調整與更新，才能繼續保有競爭優勢。故本研究採用個案研究法，針對台灣補教業因應社會環境變遷時應進行之配套策略，以 SWOT 優劣勢分析法就 H 補教業者進行分析，並以五力分析法討論影響台灣補教業的五大因素，並針對個案分析結果，提出 H 補教業者經營管理與發展策略之建議。

關鍵字

管理；策略； SWOT分析；五力分析；補教業

並列摘要

As a result of the change of school education policies, the trend toward low birth rate and the low threshold of cram school, Taiwan’s cram schools are constantly emerging, which have different enrollment patterns, faculty members and curriculum planning. With the enhancement of parent’s education level, parents pay more attention to children's academic courses, andhave more expectations and requirements in selection of cram school. Faced with an increasingly competitive supplementary education industry, management and development policies of cram schoolshould also advance with the times, and continuously adjust and update in order to maintain a competitive advantage. This research adopts a case study method. For the supporting strategies of which Taiwan’s supplementary education industry should carry out in response to social environment changes, a SWOT analysis is used to analyze H cram school. A five forces analysis discusses five factors that influence Taiwan’s supplementary education industry. From the results of the case study, some suggestions for management and development strategies of H cram school are provided.