本研究目的是希望民俗藝術可以繼續推展與保存,而最佳方法就是在日常生活 中的體驗與體會,利用觀光的活動讓在地的民俗文化得以保存,讓現代人可以經由 旅遊活動來體會先民生活的方式,進而學習保存與發揚。 本研究希望藉由馬太鞍生態部落經營之關鍵因素研究,期望達到追求永續發展經營的終極目標。 本研究基於生態觀光經營關鍵因素的學理,與相關文獻的研究,並透過實際 的田野調查及問卷調查檢視的方法,以歸納及驗證馬太鞍生態觀光部落經營關鍵因 素。分析歸納後發現,馬太鞍生態觀光經營的關鍵因素『行銷推廣』、『產品特色』、『總體環境』、『產品解說』。 馬太鞍生態觀光部落發展在觀光局的輔導下,不僅帶動生態觀光活動的產業,促進休閒產業發展吸引觀光人潮外,結合當地文化,發展馬太鞍生態觀光部落產業,經問卷調查分析法實證後,得知現階段馬太鞍生態觀光部落經營關鍵因素,以產品解說所佔數字最高,顯示產品解說在目前馬太鞍生態觀光部落的經營受到的重視度最高;產品特色條件所佔的因素次之,以馬太鞍生態觀光部落產業特性與整體環境,結合地區的原住民文化藝術與觀光資源,開發具有當地特色的文化生態的旅遊,創造出更高的效益,是較實際可行的發展模式。
The purpose of the research is to promote and preserve local art and culture. The best way of it is to experience the daily life of local residents. Using touristic activities may help to preserve the local culture. Moreover, people nowadays can also experience the living style of their ancestors through tourism and help to keep and promote the culture of them. This thesis was done based on the theory of key successful factors of managing ecotourism and relative researches relating to this field, which is to seek the main factors of Mataian’s ecotourism tribe by methodologies of field study and questionnaires. According to the analysis of the questionnaires taken, it is found that there are four key successful factors of managing Mataian’s ecotourism tribe, which are marketing promotion, products character, marco-economic, and products presentation. The Tourism Bureau of Mataian successfully combined the cultural development and tourism of Mataian in order to develop and promote both of them in a prosperous way. According to the result of questionnaires of this research, it shows presentation of the Mataian culture plays the most specific role in the success of Matian tourism. Therefore, it comes to the conclusion that a good presentation for the Matian culture has been highly esteemed. The second important factor of the success of the tourism of Matian is the product character. In short, the most practical and realistic way of developing the Matian tourism is to combine the art and culture of the aboriginal tribes with local resources. In this way, the greater outcome of the tourism of Matian can be expected.