- 學位論文
B2B國際採購貿易商競合策略之研究 —以價值鏈與資源基礎觀點
A Study on the E-Generation Key Resource and Business Model – An Example of Global Buying Center
若您是本文的作者，可授權文章由華藝線上圖書館中協助推廣。
摘要
供應鏈的整合營運模式目前已成為現今企業發展的主流，電子商務的發展使得人們的消費行為改變，在網路資訊傳播迅速而世界企業走向全球化競爭的同時，國際上大型的通路商、品牌商主導的供應鏈體系已不斷地整合擴張，積極地強化往前往後的垂直與橫向整合能力，以嘗試找出更多具服務差異化的競爭優勢，而這樣的改變也使得以顧客價值為導向的整合性競爭模式成為全球主流。 在中國大陸已是世界的製造工廠前提下，台灣的貿易商面臨全球化競爭與全新的電子商務交易模式，應該要重新思考如何由賺取價差、佣金的中間貿易商，轉變為能整合上下游供應鏈伙伴的價值整合者。身處於客戶與供應廠商之間如何提升自己的附加價值、因應「去中間化」的挑戰，客戶、貿易商、供應商三者的競合關係與策略發展為本研究主要的研究議題。 本研究將個案公司的的活動重組為Porter的價值鏈活動，再依資源基礎理論分別予以定義活動屬性。研究發現，分別以供需兩端不同的角度，個案公司介於供需兩端的核心資源為進貨物料、行銷與銷售、生產作業、人力資源管理。，而個案公司僅在進貨物流、行銷與銷售、人力資源管理此三項活動具資源持久性競爭之優勢。 在全球化競爭的環境下，國際貿易商的核心能力將會在於是否能夠提供供需雙方的高附加價值的產品與服務，而不是僅在比較交期的快慢或成本的高低。現今國際貿易商的發展應是以「人力資源管理」活動為基礎，提供以「行銷與銷售」活動評估具商機及具差異性的潮流或品牌產品，再以「生產作業」活動將概念產品實體化，並且以一個優秀且嚴謹的「資源整合者」身分執行整個實體創造的過程，以提升本身的附加價值，而能面對永不間斷的「去中間化」挑戰。
並列摘要
Nowaday, integrated supplier chain operation mode has become the modern business model trend. Development of E-commerce had change consumer behavior. Rapid spread internet information lead the international corporation move toward globally. World class channel, as well as brand-leading supplier chain system had continuous expanded horizontally and vertically. In order to remain competitive, the main factor of this change is about value of consumer. As Mainland China is the world factory, trading company in Taiwan is impacted by global competition and e-commerce business. Instead of making money by price difference or earn the profit as being a middle man, they shall seriously consider how to integrate their own supply chain system and increase the value of company. The main topic of this research paper is aim to skip the middle man by integrating the relationship of customer, trader and supplier coopetition. Under the global competition, it is importation for a international trader to focus on how to provide high value of product and service for demand and supply party. Unlike in the past, cost and lead time were the crucial factor of being success. Human resource management is the basic factor of being a success international trader today. In order to understand the local consumer behavior as well as regional difference. Marketing research must be done by some market and sales event. Furthermore, implement of manufacture and integrate resource in order to increase the value of company to face the challenge of skip the middle man.
參考文獻
蔡雅芳、胡哲生(2005)。組織內部與外部價值活動之交易互動-價值鏈觀點。管理學報，22(6)，727-742。
余強生、簡志成、陳怡如(2003)。如何以價值鏈模式來適當地安排或調整價值鏈上的活動藉以有效地達成企業競爭策略的目標。東海管理評論，5(1)，115-138頁。
古永嘉、楊雪蘭(2012)。企業研究方法（原作者：Donald, R. C. & Pamela, S. S., 2011）。台北市：美商麥格羅．希爾國際股份有限公司，台灣分公司。
曾凱暐(2014)。原生新聞網站的競爭力-商業與社會之價值鏈比較之價值鏈比較。新竹：國立交通大學碩士論文。
Aaker, D. A. (1989). Managing assets and skills: the key to a sustainable compet. California management review, 31(2), 91.