- 學位論文
淡水古蹟園區情緒地圖與環境意象之探討
A Study on The Emotional Map and Environmental Image of Tamsui Historical Site
摘要
過去諸多研究對於古蹟的保存、維護與經營已經有相當多的探討，卻缺乏人對於古蹟外部周遭環境意象感受之探討，而無法了解來訪遊客的感受及需求，往往使遊客難留下深刻記憶。此外意象研究大多著重在認知意象部分，忽略內在情緒的反應，而淡水古蹟園區內的古蹟位處不同的地點，周遭環境異同，遊客在造訪時的情緒往往會被古蹟周遭環境之景觀所影響，這對於未來園區經營發展上會是很大的課題。因此，本研究期望能從遊客的主觀感受為出發點，藉以了解遊客對於古蹟周遭環境不同空間元素的感受與評價，藉由情緒地圖之繪製來顯現出遊客需求。 本研究以認知意象與情緒體驗及環境偏好間之關係為研究主題，並以淡水古蹟園區遊客為實證分析對象，透過便利抽樣方式發放問卷，總共有效回收問卷為400份，資料分析方法採用敘述性統計、獨立樣本t檢定、單因子變異數分析、相關係數分析及迴歸分析等方法。 研究結果顯示：1.遊客對於古蹟園區的認知意象對情緒體驗有顯著正向影響；2.遊客對於古蹟園區的認知意象對環境偏好有顯著正向影響；3.遊客對於古蹟園區的情緒體驗對環境偏好有顯著正向影響；4. 情緒體驗有其在認知意象與環境偏好之間的中介效果。
並列摘要
In the past many research regarding the historical site preservation, the maintenance and the management already had quite many discussions, actually lacks the human regarding the historical site outside all around discussion of the environment image feeling, but is unable to understand that the visit tourist's feeling and the demand, often cause the tourist difficult to leave behind the profound memory. In addition image research mostly emphatically in cognition image part, ignore the inner emotional response, and Tamsui Historic Site in the park located at different locations, all around the environment similarities and differences, the emotion when tourists visit the site tend to be influenced by the surrounding landscape, which for the future development of the site management would be a great topic. Therefore, this research expectation can from tourist's subjective feeling be a starting point, so as to understood that the tourist regarding the historical site all around environment different space element's feeling and the evaluation, drawn through emotional map to show the visitors needs. The main topics of this research are cognition image and emotional experience and environmental preference for this research is conducted by taking the tourist in Tamsui Historic Site as the analysis samples. We used survey method through convenience sampling. A total of 400 valid returned with descriptive statistics, t-test, one-way ANOVA, correlation analysis and regression analysis employed to examine the data. The main results of this study were as follow: Tourists’ cognition image to Tamsui Historic Site causes significantly positive influence on emotional experience. Tourists’ cognition image to Tamsui Historic Site causes significantly positive influence on environmental preference. Tourists’ emotional experience to Tamsui Historic Site causes significantly positive influence on environmental preference. Mediating effects of emotional experience on cognition image and environmental preference validates the results.