環境保護的議題在近年來臺灣經濟發展的過程中受到極大的關注,也是許多企業面臨的問題。隨著時代演進,企業在管理方面逐漸朝向綠色管理邁進,在環保議題的帶動下,企業為達到營利和生存的目標,便要符合環保訴求。有鑑於此,綠色管理模式已經是企業永續發展的必然選擇。 在消費者環保意識抬頭下,消費者已非全面接受的角色,也因此企業在管理模式上勢必要有所調整。綠色管理(Green management)是一種注重於生態利益、社會利益和經濟效益兼顧的企業管理理念和管理體系,本研究透過文獻回顧探討企業綠色管理、傳統管理學、企業社會責任及綠色管理資訊揭露,進而瞭解企業在執行綠色管理時,所注重的構面及議題。 本研究利用深度訪談法,對環境保護領域之專家學者進行訪談,針對三個構面分析(綠色管理執行、綠色管理動力/壓力、綠色管理績效),探討企業執行綠色管理之相關性及重要性,以因應企業在環保潮流下的實際狀況。結果顯示,藉由綠色管理動力/壓力,推動企業執行綠色管理,再透過綠色管理績效檢視需改進之處,進而形成綠色管理循環。
In Taiwan’s economic development process, environmental protection issues have received enormous attention and these issues are also the problems that many enterprises have to face. As time goes by, management has gradually moved towards “green”. In order to achieve the goals of profit and survival, enterprises have to meet environmental demands. In view of this, green management has become inevitable choice to enterprises, as a way toward sustainable development. In recent years, consumers are more aware of environmental issues. For the sake of fulfilling consumers’ request for green products, enterprises have to adjust their management model. Green management is a model of management philosophy and management system in an enterprise and it focuses on ecological, social and economic benefits. Through reviewing the literature on enterprise green management, traditional management, corporate social responsibility and information disclosure, this study tries to understand the dimensions and issues when implementing green management. In this study, depth interviews were done by interviewing experts and scholars in the field of environmental protection. Moreover, by analyzing three dimensions (Implementation of green management, Power / Pressure, Performance), this study discusses the correlation and importance of implementing green management in response to enterprises’ actual situations under the trend of environmental protection. The results show that, through green management power / pressure, promoting the implementation of green management, as well as finding out what is needed to be improved through by means of green management performance, a green management cycle can be formed.