人格特質、風險知覺與因應行為之關聯分析－以台灣豬流感為例

Relationships among Personality Traits, Risk Perception, and Coping Behavior- A Study on Swine Flu in Taiwan

歐山銘(Shan-Ming Ou)

指導教授 ： 方珍玲

國立臺北大學/商學院/金融與合作經營學系/碩士(2011年)

摘要

無資料

關鍵字

防疫行為 ； 人格特質 ； 風險知覺 ； 因應行為 ； 結構方程式 ； 多群組分析

並列摘要

Influenza A (H1N1) infection is associated with intimate exposure to livestock. Personality and perceptions of risk can modify behaviors, influencing actual exposure. This study examined the relations between personality, risky perception, and coping behaviors to epidemic prevention among 244 households. The hypothesis was that personality would affect coping behaviors to epidemic prevention in two ways: directly, irrespective of risky perception, and indirectly, through the effects of personality on risk perception. In Structure Equation Modeling model we found the expected direct and indirect effects. The personality dimensions of Agreeableness and Conscientiousness had positive direct effects on coping behavior. However, risk perception mediates the effect of personality on coping behavior. This study also utilizes multi-group structure equation modeling to examine measurement equivalence of different demographic variables. Findings reveal a lack of measurement equivalence between the age, strength of epidemic prevention and veterinarian employment. Implications of the pattern of results for future research are discussed.

並列關鍵字

Epidemic Prevention ； Personality ； Risk Perception ； Coping Behavior ； Structure Equation Modeling ； Multi-group analysis.

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