台灣地區民眾文化消費行為之研究：以藝文活動為例

A Research of Cultural Consumption Behavior in Taiwan- Artistic Cultural Activity as an Example

胡湘堂(Hsiang-Tang Hu)

指導教授 ： 張清富

國立臺北大學/社會科學學院/社會學系/碩士(2010年)

摘要

本研究統整不同的階級界定方式，以進行台灣民眾文化消費行為：藝文活動參與研究，由基本人口變項(性別、年齡、居住地)、個人社經地位(教育、職業、收入)、家庭經濟結構(每月最低生活開銷)、家庭教育文化資源、社會網絡(資本)、自我階級認同與意識、個人生活型態與消費行為、個人藝術品味。由內、外在客觀條件等可觀察的階級界定方式，了解台灣民眾可能因所屬階級不同，所造成個人在文化消費-參與藝文活動行為上的差異。且個人對於自身在社會階級間的認定，也可能會影響個人主動或被動接受文化藝術教育的涉獵及藝文活動參與的資訊。本研究企圖對內在與外在兩方面進行瞭解，以釐清社會階層、文化資本的建立對個人在文化消費-參與藝文活動所帶來的影響。本研究另一目的也欲瞭解個人文化資本透過家庭教育文化資本潛在的傳遞、對個人參與藝文活動因果機制情形，冀望藉由本研究能更加釐清問題之所在。

研究方法採用中央研究院社會變遷基本調查四期三次（2002年）相關資料的對比分析，研究對象為年齡為18歲以上至65歲以下台灣地區民眾進行文化消費-參與藝文活動的實證研究。本研究發現年齡層愈高、教育層級愈高、職業層級愈高、自我階級認同與意識為(中層階級以上、中層階級)、擁有家庭教育文化資本的傳遞，且個人若在日常生活型態中有閱讀各種小說和書籍及使用網際網路的習慣，另外喜歡形式文化音樂戲劇活動及個人藝術品味愈高(如：喜歡畫、雕塑品等藝術品)，其對於藝文活動資訊及文化藝術知識的涉獵相對於未有此習慣的一般民眾定會來得高，以上影響變數基本上比較強調對藝文活動參與本身的內在結構因素和歸因，這與個人所擁有的文化資本、個人習癖及佔據的社會階層有一定程度的關係。

關鍵字

文化消費 ； 文化資本 ； 藝文活動

並列摘要

Based on personal background(sex, age, birth location), individual social and economic position(education, occupation, income), family economic structure(the lowest expense/ per month), family education with cultural resource, social internet, self-class identification and conscience, individual living style and consumption behavior and individual artistic taste, this research tries to integrate different status definitions and then studies cultural consumption behavior in Taiwan. We would like to know, due to internal and outer objective conditions, what causes Taiwanese to have participation differences on cultural and artistic activities with various class mode. In addition, self-identification of his own class will also affect people to accept cultural and artistic activities positively or passively. My research attempts to realize through both internal and outer sides and we would like to clarify if establishment of social stratification and cultural capital will affect individual cultural consumption, participation of cultural and artistic activities. The other purpose of this research is to understand individual capital through potential transmition of family educational cultural capital and cause effect witty situation for people to attend cultural and artistic activities. I deeply hope that we can realize what the mainly problem is through this research.
As a contrast analysis, this research adopted data from the 4th period and the 3rd time (2002) of Academia Sinica Social Diversification Basic Investigation. It is an empirical research for participating cultural and artistic activities of people aged between 18+ and 65- in Taiwan. Through this research, we found that people with the older, the higher education level, higher occupation level, self-class identification and conscience(above medium and medium class), the ability of delivery of family cultural capital, the habit of reading various novel and books, and liking formalized cultural musical drama activity and high artistic taste, will have higher possibility to contact with artistic activity and cultural artistic knowledge. Above affective factors basically will emphasize more participation of artistic activity and also internal structure and factors. Those are related with individual cultural capital, individual habit and social class.

並列關鍵字

Cultural Consumption ； Cultural Capital ； Artistic Cultural Activity

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