社區藝文團體參與2010臺北國際花卉博覽會成效之研究

The Effect of The Community Arts Groups’ Participation in “2010 Taipei International Flora Exposition”

鄭欣美(Hsin-mei Cheng)

指導教授 ： 丘昌泰

國立臺北大學/公共事務學院/公共行政暨政策學系/碩士(2011年)

摘要

21世紀全球各主要城市都爭相舉辦國際性的展覽會（exhibition），以行銷城市的全球知名度。在展覽會舉辦過程中，當大家的焦點都放在展覽活動的「主角」－各式展覽、建築或科技，似乎都忽略了扮演「配角」－藝文表演之正向功能。本研究以「2010臺北國際花卉博覽會」為個案，探討社區藝文團體參與花博之成效，本次花博安排了近7,000場次的藝文表演，在演出的質與量堪稱是歷屆國際園藝生產者協會（AIPH）中最高的，更凸顯本研究之重要性。
本研究目的在於建構社區藝文團體參與公共事務過程之分析架構以瞭解其參與成效，各利害關係人（遊客、市府主辦官員、社區藝文團體）對該團體參與的看法，探究其角色、功能與限制，根據分析結果提供市府嗣後邀約社區藝文團體參與重大活動之參與意見。
本研究透過文獻分析、深度訪談、問卷調查研究方法，分析社區藝文團體參與花博會的展演動態過程。透過「社區參與」、「公私夥伴關係」、「城市行銷」理論建構分析架構。研究發現歸納出四個面向：（一）達成研究目的探討（二）體察參與者在參與過程中之認知及情感層面（三）觀眾樣本之描述性統計分析（四）瞭解臺北市以花博達成城市行銷之因素。
依受訪者認為缺失或提供的建議，分別以「社區參與」、「公私夥伴關係」、「城市行銷」之理論概念為主軸，再加上「行政執行層面」，整理出15項建議事項供當局參考。

關鍵詞：2010臺北國際花卉博覽會、社區參與、社區藝文團體

關鍵字

2010臺北國際花卉博覽會,社區參與,社區藝文團體

並列摘要

In 21st century, all major cities around the world endeavored to win the right to hold the international exhibition in order to promote the cities internationally. Throughout the exhibition, people almost paid attention on the “main characters” – all kinds of exhibitions, architecture or technologies but tended to ignore the “supporting roles” – the positive function of art performances. In this study, the “2010 Taipei International Flora Exposition” was taken as example to discuss the effect of the community arts groups’ participation. About 7,000 arts performance sessions were arranged in this flora expo. Both quality and quantity were given the highest rating among all activities hosted by AIPH. This further gives an emphasis on the importance of this study.
The aim of this study is to construct an analysis structure of the arts groups’ participation in public affairs to understand the participation and achievement and viewpoints from all stakeholders (tourists, government organizer and community arts group) as well as the roles, functions and limitations. The results of analysis can be taken as references for future community arts groups’ participation in major public events.
Through document analysis, in-depth interview and survey-questionnaire, the development of the community arts groups’ participation in flora exposition activities was analyzed. Based on the theories of “community participation”, “public-private partnership” and “city promotions”, the analysis structure was constructed. The findings conclude the following perspectives: (1) achieve the goal of this study (2) observe the participants’ cognition and emotion through participation (3) conduct the descriptive statistics analysis on audience (4) understand the factors of promoting Taipei City through flora exposition.
Based on the interviewees’ comments, 15 recommendations were proposed according to the concept of “community particitaion”, “public-private partnership”, “city promotions” and “implementation of administration” as references.

Keywords: 2010 Taipei International Flora Exposition、community participation、community arts group

並列關鍵字

2010 Taipei International Flora Exposition、community participation、community arts group

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