都市創意空間的發展－以台北市西門紅樓創意市集為例

台灣創意市集自二〇〇四年發跡至今，已有七個年頭。創意市集由默默無聞到引人注目，數量急遽上升之後卻又因為同質性過高，無法持續創新而逐漸凋零。現在的創意市集，若無法不斷更新創作，便無法持續存在。本研究透過實際田野調查，經過參與觀察及深入訪談之過程以及二手資料的收集及分析，探討西門紅樓創意市集在其發展及運作的過程中，如何持續創新，進一步吸引更多創作者群聚於此。以相關組織的育成制度來探討西門紅樓如何從審核、輔導機制中，讓創作者最後能夠獨立出創意市集，讓創作者能夠真正獨當一面。研究發現，在此個案中，西門紅樓的各行動者間透過不斷的交流、競爭、互動及學習，讓行動者間存在著許多知識及技術相互流動。除此之外，本研究還發現，西門紅樓的創新學習，主要是由台北市文化基金會、台灣藝術市集協會、創作者以及參觀者間互動下而形成的學習機制。根據本研究之發現，整理出以下結論：一、紅樓的組織、創作者與參觀者的互動合作，是紅樓學習機制的重要元素，而各行動者間的網絡，建立了人與人間互相信任、合作的情感，使創新學習的知識傳遞減少了學習過程中的限制。西門紅樓創意市集讓創作者在此群聚，並產生交流。二、政府除了制度上對創作者的協助之外，也應在其他部分給予創作者適當的幫助，如提供創作者可負擔的創作空間，應該要讓紅樓的創作者能夠在政府的制度下有便宜的住所和工作室，讓創作者大量進駐一個地區，並群居在一起，能促成藝術社群的產生。三、創意市集應該要提供學生機會，並與學校合作，讓學生在出社會之前擁有直接面對市場的實習機會，這樣的創意市集，才能讓年輕學生有接觸更多不同使用者的機會，能透過實習開闊自己的創作視野，也讓創意市集有更多新創意的可能性。

關鍵字

創意市集；都市創意空間；創新學習

並列摘要

The Creative Markets in Taiwan, have been developed for 7 years since 2004. And when the creative markets become more famous, the problem comes with its success: the styles of markets are becoming similar, and the products they sold are alike too. Recently, the creative markets fade out because it cannot innovate itself continuously. By now, the creative markets in Taiwan won’t be exist without renewing themselves. The study aims to discuss how the Red House Creative Market in Ximen district innovates itself and attracts more creators to cluster in this area when the creative market grows up, based on 25 in-depth cases interviews with creators in the market, customs, as well as related public and private agencies in Red House Creative Market. And then discuss how the institute of the Red House nurture the creative market and creators by the examine institution and assistant mechanism to help the creators to be on their own, graduate from the market and make their own business. In this case, the actors in Red house creative markets interflow, compete, interact, and learn, and because of these, the actors make the market full of knowledge and technology. Also, the related association who make the Red House happen is important: The Taipei Cultural Foundation, Art and Lifestyle Association of Taiwan, creators in market and the customers. Because of all the mentioned actors in the market, the creative market is now full of ideas and interactions. Above all, in the case of Red House creative market, evidences show that it is informal learning mechanisms, especially those embedded within its established local and global knowledge channels, that support Red House creative market sustained upgrading capability.

並列關鍵字

creative market ； urban creative space ； innovation leaerning

參考文獻

金家禾，徐欣玉（2006）《影響創意服務業空間群聚因素之研究—以台北中山北路婚紗攝影業為例》，台北：國立臺灣大學建築與城鄉研究。

顏寧（2008）創意活現，公共漫遊：創意市集作為台北人遊逛之實踐。國立臺灣大學建築與城鄉研究所碩士論文。

Antonova, A. and R. Nikolov (2008). "Modelling Concept Design of Innovation Platform: Knowledge Management Approach." KMO2008, Vaasa, Finland: 283-294.

Castells, M. and P. Hall (1994).Technopoles of the world: The making of twenty-first-century industrial complexes, Routledge.

Crane, D. (1992). The production of culture: media and the urban arts, Sage Publications (CA).

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都市創意空間的發展－以台北市西門紅樓創意市集為例

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