- 學位論文
企業資訊人力與電子商務導入動機對企業績效影響之研究
The Effects of Information Manpower and Motivation of E-Commerce Implementation on Organizational Performance
摘要
近年來電子商務(EC, electronic commerce)在極短的時間內已成為趨勢，人們不禁對於網路經濟產生一股熱潮，然而許多研究指出電子商務是未來的趨勢，企業若無法適時轉型將會逐漸被競爭市場淘汰。本研究將以台灣地區中小製造業為研究對象，針對「電子商務」與「資訊人力」兩大構面進行探討。而本研究主要探討的內容共分為三大部分：1.探討企業導入EC 的動機對於企業導入電子商務化的程度是否有影響；2.探討組織的資訊人力對於企業導入EC 後績效是否有影響；3.探討企業導入電子商務化的程度對於企業導入EC 後之經營績效是否有影響。 本研究透過採便利抽樣，實體發放問卷，共計發放500份，回收有效問卷120 份，回收率達24%，透過統計軟體執行資料分析後，研究結果發現：(1) 導入電子商務動機對企業導入電子商務化程度有顯著影響。企業導入EC動機，考慮到詳細能力方面的問題，並應用適當的科技技術進行有效的溝通，讓企業的電子商務化程度也深入，創造企業價值。 (2) 企業電子商務的導入程度對於企業經營績效有顯著影響。公司的核心能力會愈強而且公司導入電子商務化的程度也會愈深，進而提高企業的經營績效。 (3) 企業資訊人力對企業經營績效有顯著影響。依據實證結果提出對管理實務建言及後續相關研究的建議。採用合適的軟體與合適的人才，能幫助企業提昇導入電子商務後的經營績效。
並列摘要
In recent years, e-commerce has become a trend. Many firms have invested on e-commerce to increase their competitiveness. This study tries to investigate the effects of information manpower and motivation of e-commerce implementation on organizational performance in small and median enterprises. Aimed at the " electronic commerce " and " information manpower " to discuss the two dimensions. The main purposes are to explore: 1. the effects of motivation of e-commerce implementation on levels of e-commerce, 2. the effects of information manpower on organizational performance, 3. the effects of levels of e-commerce on organizational performance. The study found In this study through convenience sampling, , entity sent questionnaires, total sent 500, 120 valid questionnaires, the recovery rate up to 24% by statistical software executive analysis. Main findings are: 1. there are significant effects of motivation of e-commerce implementation on levels of e-commerce, 2. there are significant effects of information manpower on organizational performance, 3. there are significant effects of levels of e-commerce on organizational performance.