吉祥圖案之設計研究─以招財吉祥圖案與語意運用於彩券資料庫之設計

A Study on the Design of Auspicious Patterns—Auspicious Patterns and Words of Luck Applied to the Design of a Lottery Database

林純安(Chun-Ann Lin)

指導教授 ： 王雅倫

崑山科技大學/創意媒體學院/視覺傳達設計研究所/碩士(2004年)

https://doi.org/10.6828/KSU.2004.00032

摘要

本研究的動機是基於台灣從2002年發行立即型彩券「吉時樂」以來，經過本研究觀察，其中應用了不少吉祥圖案，而引發研究之動機。本文目的主要是以中國吉祥圖案與吉祥語彙作為研究之重點，調查具有招財意象的吉祥圖案及語彙，並找出吉時樂彩券具有之構成元素，作為創作設計之依據，讓招財吉祥圖案之設計在彩券上增加其豐富性，表現出更具體的財富意象，增加收藏之價值。
本研究1.經由專家法、KJ法、問卷調查法進行吉祥語彙與吉祥圖案的篩選調查，找出具有招財意象的吉祥語、吉祥圖案。2.使用集群分析法，將彩券版面具備之所有要素經統計分析後，經歸納整理出圖面直式、橫式共八種不同之版面形式。3本研究以PCCS色彩系統之色卡，分析彩券之節慶色彩後得到：底圖、主標、大遊戲、小遊戲圖之色彩作為吉祥圖案上色依據。
經由本研究結果得知何者是最能顯示出圖案本身之意象，且具有幸運、財富、節慶感覺以及具有收藏價值的吉祥圖案，作為吉時樂彩券圖案創作的依據，並將創作之彩券對一般大眾作主觀滿意度的驗證調查。再依據吉祥語彙、吉祥圖案、彩券底圖、彩券版面…等，作為彩券資料庫之主要元件，以Flash軟體創作吉時樂彩券的創作系統，提供使用者能互動式操作的介面系統，作自主性的吉時樂彩券創作，增加本研究所創作之彩券資料庫的實用性；互動性；趣味性。

關鍵字

吉時樂 ； 吉祥圖案 ； 吉祥語 ； 招財 ； 彩券

並列摘要

After thorough study, it has been found that since the issuance of scratch-off lottery tickets in 2002, many auspicious patterns have been used on the tickets. This fact is what motivated the researcher to conduct this study. This project focuses on auspicious Chinese patterns and lucky words. It investigates and analyzes the patterns and words that are said to attract wealth. The researcher is to find the visual constituents on the scratch-off lottery tickets, which serve as the design criteria. The visual constituents of auspicious patterns give lottery tickets more variety and demonstrate better lucky meanings so as to increase the ticket’s value in the collection.
The study used interviews with experts, the KJ method, and questionnaire surveys to locate auspicious words and patterns that represent wealth attraction. In addition, cluster analysis was used to anatomize all the elements used in the layout design of scratch-off lottery tickets. The researcher discovered eight different types of vertical and horizontal layouts. The research also studied the color cards of the Practical Color Coordinate System to analyze festive colors on the tickets, and found that the coloring of black and white auspicious patterns was based on the colors used in background images, main titles, and big and small ticket games.
The study’s results pinpointed auspicious patterns that could vividly represent meanings, and reflect a lucky, fortunate, and festive atmosphere. Moreover, they contain the collective valuable resource for reference of patterns used on scratch-off lottery tickets. The study investigated the public’s subjective satisfaction with the lottery tickets and used lucky words, auspicious patterns, and background images and layout of the tickets as the main elements for a lottery database. Flash could be used to create a design system for lottery ticket creation and offered users an integrative interface to make their own tickets in order to enhance practicality, interactivity, and fun of the lottery database provided by the study.

並列關鍵字

lottery ； words of luck ； scratch-off lottery tickets ； auspicious patterns ； wealth attraction

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