家長式領導風格對部屬回饋找尋過程之影響-以人壽保險業為例

The influence of Paternalistic Leadership on Subordinates’ Feedback-Seeking Processes: A Study of Life Insurance

簡隆德(Lung-De Jian)

指導教授 ： 陳嵩

崑山科技大學/商業管理學院/企業管理研究所/碩士(2006年)

https://doi.org/10.6828/KSU.2006.00041

摘要

在績效導向的組織，部屬績效的回饋資訊對組織及部屬都有許多有用的功能。因此部屬要獲得工作績效資訊，主動找尋回饋是個極重要的機制。過去二十年來，已有釵h實證研究探討個人特質（如自重感、模糊容忍度）或組織因素（如回饋找尋常模、回饋情境）、回饋來源屬性（如上司與部屬間的關係品質、上司的專業度）對個人回饋找尋行為的影響；遺憾的是，這些研究多以大學生為對象，在被控制的實驗情況下執行，以致研究結果的概判能力受到限制。其次，過去的實證研究及實驗研究都同意找尋回饋行為背後動機（即認知回饋找尋價值／成本）的重要性，亦常用這些動機來推論研究假設及解釋研究發現，但這些動機多未被直接且完整的衡量。
本研究以認知回饋找尋價值／成本(包含資訊回饋價值、自我呈現價值、自我呈現成本、自尊成本、心力成本)為焦點，探討、推論上司的家長式領導行為(包含威權領導、仁慈領導、以及德性領導)對部屬回饋找尋過程的影響，並以國內人壽保險業362位銷售人員為問卷調查實證對象。
統計分析結果顯示，上司家長式領導對部屬認知回饋找尋價值／成本具有顯著影響，認知回饋找尋價值／成本對回饋找尋行為呈顯著影響。中介迴歸分析顯示，上司家長式領導不但對部屬的回饋找尋行為呈顯著直接影響，亦透過認知回饋找尋價值／成本間接影響部屬的回饋找尋行為。最後研究者根據實證研究結果提出管理建議及後續研究的建議。

關鍵字

認知價值 ； 認知成本 ； 回饋找尋行為 ； 家長式領導

並列摘要

The organization that led in the performance, the feedback information of the performance subordinate to a ministry all have a lot of useful functions in organize and subordinate to a ministrying, subordinate to a ministry to obtain working performance information, it is an extremely important mechanism to look for and feedback voluntarily. Over the last 20 years, a lot of positive research has probed into the idiosyncrasy already (Such as the sense of conducting oneself with dignity, tolerate degree fuzzily ) whether or organize the factor (if often feedbacks and looks for the mould, feedback situation), feedback source attribute (such as superior and relation quality , speciality degree of superior among being subordinate to a ministry ) is it look for influence of behavior to feedback to individual; Unfortunately, research the regard university student as more target, in carry out experiment situation controlled, so that the sentencing ability to be limited generally of result of study. Secondly , study and all agree to look for the importance which feedbacked the motive (namely feedbacked and looked for value / cost cognitively ) behind the behavior in past positive research and experiment , the inference is studied and supposed and explained to discover that also these daily motives come, but motive these many direct and intact measurement.
This research is by perceive Feedback-Seeking value / the cost (includes information feedback value , Self-presentation value , Self-presentation Cost , Ego Cost , Effort Cost ) cognitively as the focus , probe into , parents type , inference of Paternalistic leadership behavior (include authoritarianism leader , benevolence leader , and moral leader ) , to subordinate Feedback-Seeking Processes, and regard domestic 362 sales forces of insurance of life insurance as the real example target of questionnaire investigation.
Count analysis result show paternalistic leader to feedback-seeking perceived value / cost perceive feedback-seeking have influence of showing, cognitive perceive feedback-seeking value / cost for influenced that the presented to feedback-seeking the behavior for apparently. The intermediary is it show to analyse, it is influenced directly that it is apparent the superior not only look for the behavior to the feedback subordinate to a ministry in paternalistic leader, also influence the feedback subordinate to a ministry seeking the behavior indirectly through feedbacking the value / cost of seeking for cognitively . The researcher puts forward the suggestion of managing the suggestion and follow-up study according to the result of study of the real example finally

並列關鍵字

feedback- seeking behavior ； perceived costs ； perceived value ； paternalistic leadership

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