千禧年後臺灣簡約風格設計之研究－以家用品為例

A Study of simplicity design after Millennium for Taiwan as an example of product design of homeware

鄭素瑜(Su-Yu Cheng)

指導教授 ： 王雅倫

共同指導教授 ： 黃文勇

崑山科技大學/創意媒體學院/視覺傳達設計研究所/碩士(2012年)

摘要

臺灣在邁入美學經濟時代後，對居家生活美學逐漸重視，而家居生活用品最能體現常民文化的生活脈絡，引領消費潮流及生活方式並展現在地文化。本研究係以臺灣當代具簡約風格設計之家居生活用品為主要研究對象，採用文獻分析法、文本分析法及案例分析法作為研究工具，探討臺灣簡約風格在家用品設計上的運用。先從文獻中整理簡約風格設計在各世代如何詮釋與演繹；並以造形構成之要素探究簡約風格之所以吸引目光的原因。再從消費文化及消費認同角度論述「簡約」的符號消費。之後藉由「原型理論」中歸納出的「踰越」、「承襲」、「暗喻」三種原型設計手法進行案例分析。

本研究從取樣的商品中歸納出「環保意識」、「文化面向」、「心靈療癒層次」、「質感表現」等四種表現形式，並提出三點目前臺灣簡約風格設計的走向：(1) 幽默的療癒力量。 (2) 懷舊的復古浪潮。 (3) 永續材質的運用。發現在日常生活脈絡的用品上，強調臺灣在地文化元素的表現形式，近年來開始受到設計師們的應用，而幽默詼諧的情感傳達，亦是常見的表現手法。在倡導環保意識理念中，商品在材質及功能上，也開始加入永續概念的設計，成為最常被拿來運用的特色之一。然而當「簡約」二字吹捧成理所當然的好設計應有的元素時，似乎在某種程度上面也忽略了複雜的重要性。必須注意的一點是，當簡約風格設計走向流行商品，在忙著為娛樂或塑造風格努力的同時，或許也正一步步失去「簡約」概念的本質。

關鍵字

簡約風格 ； 符號學 ； 符號消費 ； 原型理論 ； 臺灣設計

並列摘要

Moving into an aesthetics economic era, people in Taiwan have been gradually increasing the emphasis on home life aesthetics, especially household goods is the one to reflect the folk culture most, leading consumption trend and living style, also showing the local culture as well. In this study, household goods to Taiwan’s contemporary design with simplicity style is the study object, using documentary review, text analysis and case analysis as research tools to explore the use of Taiwan simplicity style home accessories design. Starting from literature search, trying to tell how simplicity style design embodies interpretation & evolution in each generation; explore the reason why simplicity style attracts attention and form constitutes the elements of reason. Hence, from consumption culture and consumer identity viewpoint to delineate the symbol of the "simple" consumption. Thereby, through the "prototype theory", sum up the "go beyond", "inherited", "metaphor" three prototype design practices case studies.

The study is summarized from sampling goods, hence categorized "environmental awareness", "culture-oriented", "spiritual healing level" and "texture performance”, four manifestation forms and raised three direction of Taiwan simplicity style: (1) Humor healing power (2) Nostalgia retro wave (3) Sustainable materials application. Found in the necessities of daily life context, stressing that Taiwan's form of expression in the cultural elements has been started to be used by designers in recent years, and emotion to convey humor has been also a common technique of expression. In the philosophy of promoting environmental protection awareness, commodity materials and function have also begun to be joined the concept design of sustainable development, becoming one of the most frequently used features. However, when "simple" has been touted as the must be element of good design, seemingly somehow it also ignores the importance of the complexity. One thing need be noted that as simplicity style design trends to popular commodity, busy in entertainment & style shaping, at the same time, perhaps it also step by step loses the essence of the concept of "simple”.

並列關鍵字

Simplicity Style ； Semiotics ； Symbolic Consumption ； Archetypal Theory ； Taiwan Design

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