- 學位論文
應用類神經網路分析服務創新成效-以臺灣服務業為例
The Study on Service Innovation Performance by Applying Artificial Neural Network -An Empirical Study of Taiwan's Service Industry
摘要
臺灣產業結構近年來已轉型為服務型經濟，面對全球化競爭日益激烈，臺灣服務業競爭實力顯得甚為重要。為了提升臺灣服務業競爭能力，將創新概念注入服務業成為近十幾年來一門新顯學。有鑑於此，本研究針對臺灣地區服務業進行問卷調查，運用因素分析找出服務創新與服務創新績效之因素，並透過類神經多層感知模型探討服務創新與服務創新績效 (產品開發時間、成本、收入、獲利能力) 之影響程度。結果發現，創新服務策略、試銷對服務創新產品開發時間影響性較大；創新不確定性、市場研究、員工教育訓練較為影響服務創新成本；創新不確定性較為影響服務創新收入；創新服務策略、創意產生、創意篩選對服務創新獲利能力較有影響性。最後藉由本研究之結果，提出「以顧客為導向之服務創新」與「強化服務創新能力」之研究建議，希冀提供日後企業推動服務創新之參考依據。
並列摘要
In recent years, the industrial structure in Taiwan has transformed into an economy-oriented services. Facing with increasingly fierce competition, the strength of competition in the service industry of Taiwan becomes very important. To improve the competitiveness of service industry in Taiwan, the concept of innovation becomes a new important subject in the last decade. Therefore, this study conducted to survey the service sector of Taiwan, used factor analysis to identify the elements of innovation and implementation of innovation services, and through multi-layer perception model of artificial neural network to explore the service innovation structure and the service innovation performance (time of the product development, cost, revenue, profit). The results show that innovative service strategies, test marketing, have important influences for the innovation service. The undetermined innovation, market research, employees training and training affect the cost of service innovation. The undetermined innovation also affects the revenue of the service innovation. The innovative service strategies, ideal generation, ideal select have more influences on income of service innovation. Finally, the results of this study also show the two study proposal of the "customer-oriented service innovation" and "enhanced service innovation" to provide the companies a reference for promoting service innovation.