當國內零售業通路結構發生巨大變化時,企業為了掌握客戶最前端之資訊,縮短從下單到補貨的前置時間並改善供需經常無法即時被滿足之窘境,紛紛導入行動化之巡店補貨系統。過去研究指出使用者滿意度與資訊系統的成功息息相關。因此,本研究結合任務科技配適模式與資訊系統成功模式探討使用者對巡店補貨系統之認知績效與滿意度。研究方法採調查法,並以紙本問卷方式進行調查,研究對象主要為食品零售業界已使用巡店補貨系統之通路業務人員及相關人員,共收集有效樣本139份;並應用SPSS18.0與smart PLS 2.0等統計軟體針作為資料分析工具,對回收資料進行敘述性統計分析,信效度分析,以及研究假說之檢定。研究結果顯示任務特性,科技特性,自我效能對於任務-科技配適度有正向顯著影響,而在使用者的績效表現對任務-科技配適度及任務-科技適配度影響使用者滿意度結果皆有正向顯著影響。但資訊品質,服務品質,系統品質對滿意度則無顯著的影響。
As the marketing channel of domestic retailing industry has made a great change, in order to obtain the first news from clients, companies has not only shorten the preparation time from ordering to replenishment but also improved the insufficiency which cannot be satisfied immediately in supply and demand. In order to fix this problem, these companies have tried to put the Mobile Replenishment System in application. The main applicants are marketing salesmen and other related staffs who have already used the Mobile Replenishment System in food retailing industry. The total effective samples are 139 and the tools for analysis are SPSS18.0 and Smart PLS 20.The results show that task characteristic, technology characteristic and performance have positive impacts on Task-Technology Fit. Moreover, the influence of user performance on Task-Technology Fit or vice versa also shows a positive connection in between. As for information quality, service quality and system quality on satisfaction, the results do not perform directed relationship.