- 學位論文
雲林縣養豬業者採用B2B電子商務採購行為研究－以玉米採購為例
A Study on Purchase Behavior of B2B Electronic Commerce for Yunlin County Hog Raisers – Illustrated by Corn Purchase
摘要
養豬的飼養成本當中以飼料最大比例，往往超過60%以上。因此飼料的購買價格對於養豬戶的飼養經營來說是非常重要。台灣飼料成分都以玉米為主食。而國內玉米產量不足以供給國內畜牧業所需，台灣飼料業者的原料取得有99%仰賴進口（紀麗君，2009）。去年（2008）年初遇到進口飼料原物料價格大漲立刻衝擊到養豬的成本。 作者本身在雲林縣從事畜牧產業，同時熟悉大宗物資採購，深刻感受到玉米在大宗物資市場上「資訊不對稱」的情況，造成所謂「檸檬市場」。作者認為利用B2B電子商務交易平台足以改善市場資訊不對稱的情況。因此本研究對雲林縣養豬戶進行調查，以了解雲林養豬戶的玉米採購行為以及對於B2B電子商務採購的了解與採用情況。其結果可以做為網路飼料採購建置與推廣之參考。調查結果得到以下的結論： 1. 目前雲林縣養豬戶對於電子商務採購的了解與使用率還是偏低，但有超過75%的受訪者有興趣。 2. 養豬戶採購玉米還是以價廉物美（價格、新鮮度）為最大考量。 3. 網路交易中玉米資訊的需求則以裝櫃日期與產地最重要。 4. 玉米追溯資訊以黃麴毒素檢測最被關心。 5. 豬聯社是養豬戶交易的主要對象，中華食物網與養豬協會還需努力。 6. 一貫廠與具飼料自配廠的養豬戶比較會採用電子商務。
並列摘要
The 99% of feed material in Taiwan is imported. In 2008, the price of feed material reached the top and then fall down. Therefore, it seriously affected the cost of hog-raising industry. Based on the opinion of the author, Taiwan corn market is “asymmetric information market”. However, the author believes that B2B EC procurement platform can resolve the situation. This study performed a survey on the hog raisers in Yunlin county to know their corn procurement behavior and usage of B2B EC procurement platform. The result shows: 1. Hog raisers in Yunlin county have low usage and little understanding of EC procurement platform; however, there are over 75% of them interested in it. 2. Considering corn procurement, the main concerns of hog raisers in Yunlin county are price and freshness. 3. The requirements of on-line information are last shipping date and origin of the produce. 4. The top concern in traceability information of corn is aflatoxin. 5. The main corn supplier is the Federation of Swine Cooperatives General Catalogue. 6. Farrow-to-finish hog farms and hog farms with self-manufacturing feed are eager to use electronic procurement.