本研究目的在於探討國小學童家長選擇學校之決定因素分析。為達研究目的,依據國內外相關文獻為基礎,採用問卷調查方式進行研究,樣本取自雲林縣虎尾鎮三所幼稚園大班的家長。本研究共發240份問卷,回收之有效問卷為202份,將問卷調查所得資料進行因素分析,反應曲面模式迴歸分析,最後依據文獻探討與問卷調查結果提出本研究之結論與建議。依據資料分析結果,本研究結果指出:學生學業成就與家庭經濟對國小學童家長選擇學校有顯著性的影響,而學校形象、校園安全、就近入學和家長滿意度對國小學童家長選擇學校有部分顯著性的影響,而學校氣氛對國小學童家長選擇學校無顯著影響。因此,在管理意涵為學校行政人員應朝向積極多元的規劃如何提升學生在學科及術科上的學業成就表現。另一方面,爭取社區資源與企業機構補助,給予弱勢家庭午餐補助、學費優惠或完全免費的方式,提供各項獎學金等,並善用網路資源加強宣導及行銷學校,增強學校競爭力。
This study attempted to investigate the possible factors that would affect parent’s decision on choosing the school for their children. Two hundred and two parents from central Taiwan were selected and invited to participate in this study. Factor Analysis and the Response Surface Model (RSM) were utilized to examine the seven propose research hypotheses on the basis of a self-developed questionnaire. Cronbach αand Exploratory Factor Analysis was used to examine the reliability and validity of the questionnaire and it was proved to be a reliable and valid instrument. The results showed that the research hypotheses on the influence factors of “the image of a school,” “campus security,” “location of the school” and “school reputation” caused to parents; decision making were partially sustained. Hypotheses on the effect of parents’ SES and students’ academic achievement toward their choosing schools for their children were sustained while “the atmosphere of a school” did not be discovered as a significant factor in decision-making process.