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Taiwan’s propaganda activities in the United States, 1971-1979

Taiwan’s propaganda activities in the United States, 1971-1979

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並列摘要


In the 1970s, Taiwan, officially known as the Republic of China (ROC),suffered a series of diplomatic setbacks. Nixon’s visit to Beijing in 1972 preluded the normalization between the United States (US) and the People’s Republic of China (PRC), as well as the estrangement between the Republic of China (ROC)and the US. A year before, Taiwan was forced to withdraw from the United Nations (UN). Many countries then ceased to cooperate with Taiwan and turned to the PRC. This made Taiwan the “Orphan of Asia”. To survive and prevent further isolation, Taiwan rallied support from the international community, especially the US, its old ally. It strengthened propaganda in the US and attempted to build a prosperous and democratic image of itself. It sought to appeal to the American public. This thesis investigates Taiwan’s propaganda activities in the US and explores how the Kuomintang (KMT) government built a favorable image of Taiwan during the 1970s. The most notable propaganda organization of the ROC was the Government Information Office (GIO). The GIO’s overseas branch in New York, the Chinese Information Service, launched propaganda campaigns in the US through organizing political, economic and cultural activities. Although the GIO was centrally responsible for propaganda, the execution of the campaigns was a product of collaboration between various government organizations. This thesis analyzes the GIO’s responsibilities within this network of collaboration. The thesis then explores the variety of Taiwan’s propaganda strategies. The KMT tried very hard to solicit support from different sectors in the US. They appealed to the general public by launching advertising campaigns, cultural exhibitions and art performances. Apart from the general public, they also targeted reporters, members of Congress and scholars by offering material benefits including free trips to Taiwan and academic funding. Several public relation firms were also hired to publicize Taiwan in the US media. Some of these publicity campaigns were even illegal. The overseas Chinese formed a large constituent to the Taiwan government’s propaganda efforts. However, the overseas Chinese were not a singular group of people and recognizing this, the GIO tailored their campaigns accordingly. Taiwan wooed Chinatown leaders by giving them financial benefits and educated Chinatown residents through controlling the Chinese media and Chinese language schools. Meanwhile, the KMT threatened and punished Taiwan Independence Movement supporters in American universities. They also made attempts to re-educate these supporters and their families in and out of Taiwan. Through these activities, Taiwan hoped to create an illusion that the KMT supporters were not limited to people in Taiwan, but included the majority of Chinese around the world. By examining Taiwan’s propaganda organizations and strategies in the 1970s, the thesis aims to expand our knowledge of US-PRC-ROC relations in the 1970s, and show how Taiwan adapted to the changing international environment.