Country of origin effect on brand value and its role in the evaluationof commercial products

Country of origin effect on brand value and its role in the evaluationof commercial products

陳偉明(Wai-ming Chan)

香港大學/Master of Business Administration/Business Administration/碩士(1988年)

並列摘要

無資料

並列關鍵字

Mercedes automobile ； Business names - China - Hong Kong - Case studies ； Commercial products - China - Hong Kong - Evaluation ； Consumer behavior - China - Hong Kong - Case studies