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Service value as a source of competitive advantage : exploring its application in the airline industry

Service value as a source of competitive advantage : exploring its application in the airline industry

吳家慧(Ka-wai Ng)

香港大學/Master of Business Administration/Business Administration/碩士(1995年)

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Airlines - Customer services - China - Hong Kong. ； Competition, International. ； Cathay Pacific Airways - Case studies.

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Service value as a source of competitive advantage : exploring its application in the airline industry

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