威權型領導對員工價值共創之影響，透過集體策略願景之中介角色的分析

價值共創近年來已經成為國內外學者熱烈討論的議題，研究主軸圍繞在企業與顧客的互動合作與共同創造，鮮少以員工的角度進行探討。再者關於價值共創的研究，尚未發現以威權型領導的視角切入，故本研究將探討威權型領導對員工價值共創的影響。威權領導是華人社會獨特的領導方式，依據過去研究顯示威權領導會引發組織的負向影響，被視為負向領導的指標，而忽略了威權領導也會展現如父親般的慈愛與照顧，如果領導者的魅力會產生權威，加上獲得部屬的認同與跟隨，是否產生正向的效果，因此本研究試圖運用集體策略願景作為中介機制進行探討。總結本研究之主要目的，乃在試圖了解「威權型領導透過集體策略願景之中介角色來激發員工價值共創」。本研究的研究架構分為團隊與個體兩個層次，並透過階層線性模型(Hierarchical Linear Model, HLM)進行資料分析與驗證跨層次的效果。同時採用問卷調查方式，以台灣企業為主要研究對象，共計發放出466份問卷，回收有效問卷數量為404份，有效問卷回收率為86.7%。結果顯示，在團隊層次中，威權型領導對員工價值共創具有顯著的負向影響；個體層次中，集體策略願景可以為員工價值共創帶來正向的影響，但是因為具有的負向的中介效果，無法為員工價值共創帶來正面的作用。最後，本研究依據研究結果與限制進行討論，茲針對整體架構模型、研究方法理論、領導與價值共創領域提出研究貢獻，以及說明學術與實務的意涵，提供未來研究的方向與建議。

關鍵字

威權領導；集體策略願景；價值共創；階層線性模型

並列摘要

In recent years, scholars have directed more attention on the issue of value co-creation. However, for the most part of the researches focus on the interaction and co-creation between companies and customers, but it is rarely discussed from the perspective of employees. Furthermore, research on value co-creation has not yet been analyzed in authoritative leadership field. Therefore, this study will explore the influence of authoritative leadership on the value co-creation of employees. Authoritative leadership is a unique leadership style in the Chinese community. Based on the past research, it shows that authoritative leadership will trigger negative influences and to be considered as a negative indicator of leadership in the organization. However, it might neglect the attribute of fatherly kindness and care of authoritative leadership. Therefore, the study is going to explore if it will be positive effect on followers’ recognition when the leader shows its charisma authority with collective strategic vision as a mediator. To sum up the main purpose of this study is to try to understand “The mediating effect of collective strategic vision to influence the relationships between authoritative leadership and employee value co-creation”. The research framework of this study is divided into two levels: group and individual and the Hierarchical Linear Model (HLM) is used to analyze and verify the effect of cross-level data. At the same time, a questionnaire survey was conducted in Taiwan enterprises. A total of 466 questionnaires were issued and the number of valid questionnaires was 404, with the effective questionnaire rate at 86.7%. The results show that at the group level, authoritative leadership has a significant negative impact on the value co-creation of employees; while at the individual level, the collective strategic vision can have a positive impact on value co-creation of employees, but because of its negative the mediating effect can not bring positive effect to the value co-creation of employees. Eventually, the research is based on the findings and limitations of the study. It is intended to present research contributions to the research model, research method theory, leadership and value co-creation fields, as well as to explain the academic and practical implications and provide direction and recommendations for future research.