基於共享經濟之社群旅行夥伴推薦機制

A Recommendation Mechanism for Social Travel Companion

徐苡甄(Yi-Chen Hsu)

指導教授 ： 李永銘

國立交通大學/管理學院/資訊管理研究所/碩士(2018年)

摘要

隨著資訊科技的發達普及，以及行動裝置的便利，日常生活的大小事都因為科技更加方便。而世界各地旅行，也隨著科技進步使門檻降低了許多。因為科技產品應用的支持，使自由行旅客快速上升更富有許多發展潛能。這股風潮促使了旅遊相關產業的成長。然而，當想出發旅遊時，常遇到親朋好友無法相伴的情況，因此我們常常在許多社群網站上，例如：Facebook或是背包客棧上看到許多張貼相關揪團一同旅行的貼文。然而，由於選擇相當多元，對於想參與的使用者無法快速的找到適合的選擇，因此降低了媒合的成功率。本研究提出一個結合個人偏好、社群關係等因素進行分析的一個旅遊夥伴推薦機制，幫助使用者快速找到志同道合的旅伴。

關鍵字

共享經濟 ； 社群關係和影響力 ； 社群支持 ； 推薦機制

並列摘要

With the rapid development of the Internet technology and mobile devices, it becomes much more easy for us to travel all over the world. Owing to the technical support, free independent travelers is rising and full of potential. This phenomenon causes the growth of tourism industry. Sometimes we do want to set out on a trip but no friends have time to go with. Due to this problem, we can see that there are many of this kind of topics posted on the social network, such as Facebook and backpacker.com. However, there are too many choices that users couldn’t know which one is appropriate for them. In this research, we will propose a recommendation mechanism for finding the suitable travel companions for different users. We aim to discover and recommend the traveler that fit the users. Users’ preference, as well as their knowledge score of traveling and social influence, will be taken into account as core components in this mechanism.

並列關鍵字

Sharing Economy ； Social relationship and influence ； Social Support ； Recommendation System

參考文獻

[1] WTTC, “Tourism Economic Impact 2017: World,” World Travel & Tourism Council, p. 1, 2017.

[2] V.Trivett, “What the Sharing Economy Means to the Future of travel,” Skift, pp. 1–26, 2013.

[3] Bloomberg Business; Phocuswright, “How the Sharing Economy Is Impacting Travel,” 2016.

[4] China Tourism Institute, “Global Free Independent Traveler Report 2017,” 2017.

[5] Erwin Huang, “How technology is boosting free independent travel,” Hong Kong Economic Journal, 2017.