國際檢測驗證公司之成長策略─合資方式之案例分析

檢測驗證係確保產品符合明確的質量，技術安全和性能監管標準。檢測驗證服務係根據政府和國際標準化機構制定的標準進行測試或確認其商品結果符合規範。只要是產品在人類使用上會影響生命安全的，均必須透過第三方認證機構進行測試、檢驗及認證，以確保其未來供人類使用上，降低安全問題避免造成人類生命損傷的風險。新興經濟體製造商的遷移和這些地區可支配收入的增加為全球市場提供了機會，這個生態系統的主要參與者透過併購或合資企業來擴展，以達到公司迅速成長的目的。透過收購或以合資方式取得目標市場的檢測驗證企業，除可立即取得現成的技術能力，也可以快速進入市場，獲得新客戶，達到增加營收的目的。因此透過併購或合資公司來擴張，是這些檢測驗證國際企業最佳成長的競爭策略。本論文係以個案研究法，首先透過麥克波特(M.E. Porter)五力分析模式，了解檢測驗證服務產業的競爭態勢，再由國際檢測驗證公司透過併購的動機分析成立合資企業的目的及其關鍵價值，最後由藍海策略中的價值創新來看這次以合資企業可能達到的目的及未來可以發展的藍海市場。

關鍵字

國際檢測驗證；併購；競爭策略；藍海策略；合資企業

並列摘要

The testing, inspection and certification (TIC) offers to ensure that the product meets definite quality, technical safety, and performance regulatory standards. It confirms the result of a test or inspection against pre-specified set of standards set by the governments, international standardization institutions. As long as the products which would affect human life and safety, they must be subjected to TIC by a third-party certified body. This will ensure that those products used safety for human life in the future. Migration of the manufacturers in emerging economies and increase in the disposable income in these regions provide an opportunity for the global market. The major players in this eco-system expand into market segment through the merge & acquisition (M&A) or joint ventures (JV) and achieve the purpose of growing rapidly. The advantages directly gain the target market include the existing technical capabilities as well as the customers immediately. This strategy can also quickly increase revenues to reach short-term goals. Therefore, through M&A or JV to expand is the most rapid and convenient growing strategy for the companies with strong financial strength. This thesis is based on a case study, adopting ME Porter, Five Force analysis model to analyze the competitive situation in the TIC industry firstly. Then, analyze the motivation for the international TIC Company to establish a joint venture and the key value. Finally, by means of value innovation from the Blue Ocean Strategy, the acquisition is explored whether the development of blue ocean market would be achievable in the future.