影像工作室腳本戰略與商業企劃書-台日電影為參考

Video studio script books strategy business plan-Taiwan and Japan movies for reference

鍾建得(Chien-Te Chung)

指導教授 ： 黃仕斌

國立交通大學/管理學院/企業管理碩士學程/碩士(2019年)

摘要

台灣文創產業過去在全球市場中偏向代工模式，擁有優良製作技術，因缺乏核心創造能力，始終無法建立全球性的影像品牌。 同時，在台灣偏重製作及快速利益的價值環境底下，產業普遍對於長時間投入感到卻步，即使有相關補助，仍無法產生的良好商業環境來運作整個影像產業。台灣有許多影像工作室，工作內容以單純錄製拍攝為主要收入來源，工作室中不乏許多優秀攝影人才，但是在腳本創造與人才培育管理的訓練上並沒有跟上自身攝影的等級，也就是所謂的說故事的能力。日本在腳本種類與故事性方面比台灣多樣化與齊全。由於電影是高風險投資的商業行為，所以此商業企劃透過台日電影兩方的特色，用其中的特徵來探討劇本應該包含怎麼樣的元素可以吸引台灣觀眾的目光，而這些包含的元素可以與其他產業結合，創造出更大的經濟效益。

關鍵字

影像工作室 ； 腳本 ； 台日差異 ； 商業計畫

並列摘要

In the past, Taiwan's cultural and creative industries favored the foundry model in the global market and had excellent production technology. However, due to the lack of core creative capabilities, it was impossible to establish a global image brand. At the same time, under the circumstances of Taiwan's value-oriented production and rapid benefits, the industry is generally deterred from long-term investment, even if there are related subsidies, it is still unable to produce a good business environment to operate the entire imaging industry.
There are many video studios in Taiwan. The content of the work is mainly from simple recording and shooting. There are many outstanding photographers in the studio, but they have not kept up with the level of self-photography in the training of script creation and talent cultivation management. The ability to tell stories. Japan is more diverse and complete than Taiwan in terms of script types and storytelling. Since the film is a commercial activity of high-risk investment, this business plan uses the characteristics of both sides of the Taiwan-Japan film to explore the elements that the script should contain to attract the attention of the Taiwanese audience. These elements can be combined with the combination of other industries creates greater economic benefits.

並列關鍵字

startup studio ； script book ； difference between Taiwan and Japan ； business plan

參考文獻

1. Taiwan Cinema. Retrieved January 6, 2019, from Taiwan Cinema’s website: http://www.taiwancinema.com/

2. Micro Movie Association. Retrieved January 6, 2019, from Micro Movie Association’s website: http://www.micromovie.org.tw//