產品設計中衝突性的造形表現

The research of conflict form applied in product design

丘栢宇(Po-Yu Chiu)

指導教授 ： 林銘煌

國立交通大學/人文社會學院/應用藝術研究所/碩士(2011年)

https://doi.org/10.6842/NCTU.2011.00059

摘要

時至今日，消費大眾對於產品設計已經習以為常。自從八零年代的後現代風潮帶領了現代產品設計多樣化的開端，它對於當代思潮的反思以及產品造形的特殊化、差異化產生了相當大的影響。尤其當科技進步所造成的資訊取得更加便利、快速，讓現代人的生活步調越來越快，在設計資訊更易取得的現今，如果設計缺乏特色容易使消費者走馬看花，因此現代的產品設計除了著重於功能、概念的創新，如何在造形上快速引人注目也是十分重要的部分。
衝突性的造形手法無疑是一種能快速取得注意的造形表現，本研究首先針對具有此種造形表現的現有產品與文獻進行整理分析，探討出造成衝突性造形感受的原因，將造形上的特徵分為數個不同屬性，例如椅背、桌腳等，其中少數特殊的關鍵屬性與原形的差異與其它和原形相似的屬性之間的相斥關係，讓造形產生衝突感受，本研究依操作手法不同將關鍵屬性分為五大類操作手法：1.其它造形意象2.造形改變3.造形元素差異4.材質性質改變5.材質感受改變；於研究後期，以前述的設計邏輯進行設計創作，用實際操作的方式檢視理論建構之不足，進而將原有的設計手法分類進行整理歸納。最終整理出四大類可快速達成一定衝突感受的造形手法：1.造形變形2.造形差異3.材質差異4.視覺錯覺。
本研究認為許多現有產品藉由造形特徵與原形之間的異同所造成的抗斥關係產生衝突感受，設計師可參考本研究依此邏輯所歸納出的分類，依設計概念或需求不同，在概念發想的過程中快速組合各種造形元素，以獲得具有一定衝突效果的造形，進而減少造形設計中摸索與嘗詴的時間花費。

關鍵字

造形 ； 衝突性 ； 後現代設計 ； 產品設計

並列摘要

Nowadays, the consumers are much familiar with product design. The post modernism in the 1980s initiated, it has led product design diversified. It exerted a quite great influence in introspected contemporary ideological and difference and specialization in product form. High-tech brings information accessibility which especially make people daily life style become fast. At present, you could not expect consumers will pay any attention to the flat design without strong characteristic. Except the innovation and functions concerns, how to catch consumers’ eye quickly at design form present itself are also important now.
Undoubtedly, conflict form is a kind of method that can make attention fast. At first, this research collects existing products and literature which are conflict of shape, with the ordered and analyzed data. We’ll find out the reason why product form can let people feels conflict. Based on these data, it could be divided into different attributes which taken form product form, e.g. chairs top or table legs. And few key attributes are quite different with the archetype; the dramatic attributes differences of the conflict in product itself. And it can be classified into 5 different classes by different form present tactics: 1. Other images 2. The form changes 3. Elements difference 4. Material properties change 5. Material feeling change; on later stage, the design will be processed with the previous mentioned design methods, during the operation process, we could find out the deficiency of the theory. Finally, those tactics could be analyzed and classified into 4 methods: 1. Transform 2. Form difference 3. Material difference 4. Visual illusion. All of them could be effectively make design forms conflict.
In summary, the contradict relationship from similarities and differences between form features and archetype is the main reason cause product form conflict, the designer can refer to the classification of this research. It will help designer much in various elements combinations at form developed stage, in accordance with design concept or demands to be different. It can reduce time to trial and error in form development stage and standard conflict form could also be kept.

並列關鍵字

Form ； Conflict ； Post-modern design ； Product design

參考文獻

15. 林銘煌、黃慶賢(2002)。比喻式設計的邏輯與產品功能認知之關連。設計學報第7卷第2期

16. 林銘煌、鄭仕弘(2004)。原型理論與原型設計。設計學報第9卷第4期

17. 林銘煌、方裕民、廖軍豪(2006)。「失諧–解困」理論與設計邏輯中的幽默理解歷程。設計學報第11卷第2期

中文

1. 楊文玄(主編)(1996)。超現實主義。台北：綜橫文化