社群主義的都市再造

《社群主義的都市再造》嘗試建立一種集「群眾智慧」的都市再造方法，透過串聯不同的「社群」組織，試圖使都市再造，成為涵蓋多個社會議題與產業結構的社會設計。自2013至2017為止，台灣各地興起了以「社群」為主體的行動：社會運動、共享經濟、都市再生…，不同的組織建立起資源共享的合作網絡並游擊式的介入都市空間，在當地形成一種「社群主義」的地景。隨著社群媒體的發展，一個點子到一場行動都能在平台上以更有效率的方式建立「同溫層」的關注；平台上所維繫的群體，能以最即時性的方式將一群既熟悉又陌生的網友，在某時刻與地點製造相遇。從這樣的現象觀察當代的都市，社區關係已經成為一種以網路作為主體的虛擬群組。「社群」作為一種品牌，不論是線上的討論與線下的實體行動，所代表的是一群共同理念的群體，能在實體世界發揮實質影響力。本研究將試圖以台中中區(舊市區)為例，透過觀察者、行動者、合作者的角度，看民間的議題組織，如何將其核心主張建立一種以「社群」為主體的都市再造方法。

關鍵字

社群主義；都市再造；社會設計；商業模式；社區營造；產業；街區實驗室

並列摘要

"Urban Reengineering of Communitarianism" is a social design which includes society and industrial reengineering issues through organizing general "community" groups, trying to build up a “grassroots” urban regeneration method. From 2013 to 2017, the action by "community" were springing up all over Taiwan, such as social movement, sharing economy, urban regeneration, and so on. Each organization has established the sharing resource and tried to “hack” the urban issue and create a "communitarianism" landscape in the local place. As social media advances, each idea and activity on the platform could could not only pays close attention to "echo chamber", but maintains the community group to engage the event immediately. In this way, the definition of “community” in the contemporary city has become the networks of relationship by the Internet group on the platform. "Community" as a brand could realizes a substantial influence by the community group, whether a discussion above the line (ATL) or an action below the line (BTL). This research is based on the study of the community action in Taichung Central District (the downtown area in the mid of Taiwan), attempting to build up a “grassroots” urban regeneration method from different perspectives which include “Observer”, “Agency”, “Cooperative”.

並列關鍵字

Communitarianism ； Urban regeneration ； Social Design ； Business Model ； Comprehensive community development ； Industry Reengineering ； Siacuu social lab