台灣乙太網寬頻路由器競爭分析- 以單一產品之自有品牌公司為例

Competiveness Analysis of Taiwan's Ethernet Broadband Router Industry for Brand Companies

胡恩(Wu, Yan)

指導教授 ： 虞孝成

國立交通大學/管理學院/管理學院科技管理學程/碩士(2011年)

https://doi.org/10.6842/NCTU.2011.01151

摘要

根據資策會的網路產品分類標準，區域網路的產品有網路卡(NIC)、集線器(hub)、交換器(switch)、無線區域網路產品(WLAN)、soho router 以及其他網路相關的產品例如中繼器(repeater)、橋接器(bridge)…等，而對於廣域網路的產品有類比式數據機(analog modem)、纜線數據機(cable modem)、數位用戶迴路技術的多項產品如xDSL、ADSL 以及ISDN(integrated service digital network)等的項目。
本論文將著重於路由器產業中乙太網寬頻路由器的產品競爭分析；透過產業分析的方法，並以馬來西亞市場(東南亞地區)以及自有品牌業者普萊德 Planet為案例，探討自有品牌、單一產品製造商的機會和建議。

關鍵字

網路 ； 產業價值鍊 ； 競爭優勢

並列摘要

MIC’s (Market Intelligence Center) network product classification include network card (NIC), hub (hub), switch (switch), wireless LAN products (WLAN), soho router and other network related products such as repeater or bridge. As for wide area network products, it includes analog-type modem (analog modem), cable modem (cable modem), a number of users circuit technology products such as xDSL, ADSL, and ISDN (integrated service digital network).
The research focuses on broadband Ethernet router analysis. Through field study and industry investigation on Malaysian market as well as the case study on Planet Technology Corporation with private-owned brand, a research on managing a private-owned brand will be discussed and hope to give hints and recommendation for Taiwan brand manufacturers with single product line.

並列關鍵字

Ethernet switch ； Industry analysis ； SWOT ； Value chain ； Competitive advantage

參考文獻

6. Heinz Weihrich (1982)， “Heinz Weihrich : The Tows Matrix: A Tool for Situational Analysis”， New York， McGraw-Hill:17-36.

8. Richard A. D'Avani. (1994)， “Hypercompetitive Rivalries”， New York：The Free Press.

13. Ambler， T.， Styles， C.， & Wang， X. (1999). The effect of channel relationships and guanxi on performance of inter-province export ventures in the People’s Republic of China. International Journal of Research in Marketing， 16， 75-87.

14. Balmer， J. M. T. & E. R. Gray (2003)， “Corporate Brands: What Are They: What of Them?” European Journal of Marketing， Vol.37， No.7/8， 972-997.

15. McWilliam， G. & de Chernatony， L. (1989)， “Branding Terminology: The Real Debate”. Marketing Intelligence & Planning， Vol.7(7/8)， pp.29-32.