台灣IC設計業的競爭分析

Competitive Analysis of Taiwan IC Design Industry

艾凱文(Calvert Edwards)

指導教授 ： 黃仕斌

國立交通大學/管理學院/科技管理研究所/碩士(2016年)

摘要

In the last decade, Taiwan Semiconductor industry has seen steady growth, with Integrated Circuit (IC) design being one of the key driving components of this industry. Taiwan possession of more than 270 IC design houses places it second behind only the USA in the IC design segment. Using a PEST analysis, this research discussed some of the external Trends (political, economic, social, and technological) in Taiwan within the last decade and categorized them as advantages and disadvantages that they may have on the Taiwan semiconductor industry according to the literature. Secondary data was the primary source of information for the methodology of this section of the research. Internally, the competitive advantage and positioning was evaluated using the firms’ effectiveness in patent protection. This paper uses patent information of three of the top IC design companies in signal processing technology between 2006 and 2016 in Taiwan to identify their competitive benefits and positioning in technology management and R&D activities. Based on the patent strength and patent quality of competitors (MediaTek and Novatek), Realtek can now recognize the strategic changes in their competitive environment and is now better equipped to make managerial decisions.

關鍵字

台灣IC設計 ； 信號處理 ； 競爭優勢 ； PEST分析 ； 技術管理 ； 研發活動

並列摘要

In the last decade, Taiwan Semiconductor industry has seen steady growth, with Integrated Circuit (IC) design being one of the key driving components of this industry. Taiwan possession of more than 270 IC design houses places it second behind only the USA in the IC design segment. Using a PEST analysis, this research discussed some of the external Trends (political, economic, social, and technological) in Taiwan within the last decade and categorized them as advantages and disadvantages that they may have on the Taiwan semiconductor industry according to the literature. Secondary data was the primary source of information for the methodology of this section of the research. Internally, the competitive advantage and positioning was evaluated using the firms’ effectiveness in patent protection. This paper uses patent information of three of the top IC design companies in signal processing technology between 2006 and 2016 in Taiwan to identify their competitive benefits and positioning in technology management and R&D activities. Based on the patent strength and patent quality of competitors (MediaTek and Novatek), Realtek can now recognize the strategic changes in their competitive environment and is now better equipped to make managerial decisions.

並列關鍵字

Taiwan IC design ； Signal processing ； competitive advantage ； Pest Analysis ； Technology Management ； R&D activities

參考文獻

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