規格未定下之企業策略

Corporate Strategy Under Uncertain Industrial Standard

林思凱(Szu-Kai Lin)

指導教授 ： 劉助

國立交通大學/管理學院/企業管理碩士學程/碩士(2020年)

摘要

在過去，一個行業標準可以持續數十年是很常見的事情，而且企業還有餘裕調整自身以採用該標準。但是隨著我們文明的進步，我們現在正處於一個瞬息萬變的時代。行業標準每隔幾年就會更迭，在市場還處於起步階段且存在多種行業標準的情況下，企業需要新的策略來製定決策。但是在標準和技術市場上，贏家並不總是擁有相對較多的資源或更好的功能，如果我們回顧標準勝出的原因，結果非常有趣。

本文研究了三個規格戰爭的實際案例，並對每個案例之情勢加以分析，以期找到能在競爭下生存的主要因素。儘管規格標準因行業而異，但這些因素仍然對規格戰爭產生重大影響，它們之間的相互作用帶來了複合效應，從而導致了最終結果。我歸納出了四個能用來判斷規格標準競爭力的因素，並依此制定三種策略。公司在制定業務策略時應考慮這些因素，並每年進行重新評估。 如果市場或行業發生了變化，則應根據差異來修改策略，以提高企業的生存率。 適者生存，不適者淘汰。

關鍵字

規格化 ； 企業策略

並列摘要

In the past, it was common that one single industrial standard could last for decades, and there was space for corporates to adjust themselves to adopt the standards. But as the progress of our civilization, we are now in a rapid-changing epoch. The industrial standards are replaced every few years, and enterprises need new strategies to make decisions under the circumstances that the market is still in the early stage which exists multiple industrial standards. But in the market of standard and technology, the winner is not always who has relatively greater resources or better features, and the outcome might be quite interesting if we review the causes of victory.

This paper researches three examples of standard war and analyze the situation of each case in order to find the dominant factors in competing for survival. Although standard varies from industry to industry, these factors still have strong impact on standard war, and the interaction of them brings up compound effect which leads to the final result. I classified 4 factors in evaluating the competitiveness of certain standard and 3 kinds of strategies based on the 4 factors. The corporate should take these factors in consideration when making their business strategies and reevaluate them annually. If the market or industry has been changed, the strategies should be modified according to the difference to increase the survival rate of the business. Survival of the fittest, the unfit eliminated.

並列關鍵字

Industrial standard ； Corporate strategy

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