摘要
近年來由於各項資訊化的需求，資訊軟體業的重要性與成長性越來越受到矚目，但因資訊應用模式呈現多樣性，軟體產業也因此呈現不同的市場區隔，也由於不同市場區隔的差異及特性，使得軟體產業的發展過程亦隨著充滿不確定性與複雜性。要如何在競爭激烈的產業環境中脫穎而出，正是經營者所要面臨的考驗與智慧。 企業經營成功與失敗的因素有許多，但最重要的是在於採取有效的策略佈局與執行。策略的佈局與實施都與企業文化、公司經營理念、以及當地市場的發展等因素有密切關係。在應用科技變遷迅速的年代，產品與技術應用不斷的推陳出新，特別是管理軟體業者若想在如此競爭激烈的環境當中要想佔有一席之地，絕對有賴於正確的策略規劃與資源分配與應用。中國大陸市場的產業競爭，已經被世界各國列為一級戰區，雖然許多企業看到大陸市場的龐大潛力，但也不要忽略了為數更多的競爭者與潛在競爭者。 策略管理的焦點在於整合人力資源、行銷、財務、會計、生產營運、研究發展以及電腦資訊系統以達到組織的成功。為了對中國大陸的管理軟體產業的事業經營策略有所了解，需要具有一個理論性以及實務性相結合的分析架構，本研究以策略矩陣做為分析產業環境以及制定事業策略的管理工具，並結合個案公司進行實證性探討作為驗證。本研究內容對於後續進入到中國大陸的應用管理軟體業者，除了進行產業分析以及事業策略的規劃之時，也提供相關的產業資訊及現成的策略分析架構做為參考依據。
並列摘要
Software industry’s importance and growth is becoming cynosure in the industry because of so many information system requirements and system applications around a lot of industries, that’s why software industries also becoming to segment different market group. Because of the different markets segmentation and differentiation, software industry’s developing process also full of uncertainty and complexity. How to stand out around the highly competitive environment, these challenges and intelligences is business owner need to face. There are so many success and failure factors in the business operating process, but the most important is how to make the effective strategy arrange and execute action plans. Strategy composition has closely relationship with the organizational culture, business vision, local market development and the other factors. In the changing fast generation of application technology, products and techniques need to upgrade consistently----especially the management software company. If they hope to have a certain market position in the industry, must have the effective and correct strategy plan and resources allocate. China’s industry competition has been recognized the first priority highly competitive market. Even though so many companies have observed the great highly potential in China market, but never ignored that there are still have more competitors and dormant competitors. Strategic management is focused on how to integrate the human resource, marketing, financial, accounting, production operation, research & development, information system in order to let organization success. In order to realize the management software industry business strategy in China, need to build up a theoretical and practical analysis mainframe. This study is to use the strategic matrix as a management tool to analyze the industry environment and business strategy made. In this research also induct a company as a practice to certify this management tool is available. Study results not only can use of industry analysis and business strategy plan but also provide the related industry information and analysis framework for the other companies hope to attend the China market as their references.