台灣宅配業經營型態與經營作為之分析

呂芳奇(Fang-chi Lu)

指導教授 ： 林建煌

國立中央大學/管理學院/管理學院高階主管企管碩士班/碩士(2007年)

摘要

隨著生活方式的改變，傳統的運輸服務業已經無法滿足現代人的生活需求，宅配業的興起改變了運輸服務業的商業模式。經過多年的市場淬煉，宅配業進入了選擇改變及開創的時期。國內主要的民營宅配業者統一速達、台灣宅配通、大榮貨運及新竹貨運為主要的代表，這四家業者的佔據了宅配業的主要市場和通路。
本研究主要是選擇上述四家個案，採取深入訪談的方式，分析四家業者市場型態的選擇，以及四家業者對於市場型態的選擇下所做的一些經營作為。在經營作為上會以「產品」、「行銷」、「人力資源」、「技術」、「財務」及「全球策略」六大構面來分析比較，四家個案在市場型態選擇的差異上，會在六大構面中有何不同的策略。
透過本研究的分析，認為在市場型態的選擇上，以單一市場的經營有比較大的成功機會。宅配業的客戶到客戶（C2C）部份，通路的多寡及自有化程度,佔了很大的因素。產品的開創及通路差異化的會是宅配業未來的競爭優勢。

關鍵字

經營作為 ； 自有化 ； 客戶到客戶 ； 傳統運輸 ； 宅配 ； 市場型態

並列摘要

As the change of the life style, the rise of the home-delivery commerce has changed the business model of transportation industry because the traditional transportation service can''t meet the demand of modern life. After the refinement of service competition in market for many years, the home-delivery industry has entered the choice of transformation and started to the period of new service race. The main private companies in the domestic are Takkyubin, Taiwan Pelican Express, T.JOIN Transportation and HCT Transportation, which go share for the most part of channel and market of the home-deliver business.
This qualitative research with case study of the four above-mentioned companies is based on an interpretive approach, explores the reasons of selecting market patterns for these companies and the related management actions of a company under various market patterns. The deeply interview data with the management team in middle and high level are compared and analyzed with the important factors of product, marketing, human resource, financial and global strategy in management actions that indicated the variations and planning of choosing various market patterns.
The significance of the study lies in its measuring on the selection of various market patterns that there will be more chance to be success for company involving in single market. The amount of market channel and the degree of privatization strongly influence the transaction of customer-to-customer (C2C) in the home-delivery business. In the future a company with the capabilities of developing new products and differentiating market channel will takes the competitive advantage in market.

並列關鍵字

market patterns ； privatization ； customer-to-customer ； management actions ； traditional transportation ； Home-delivery