創造力與創業精神-探索創業動機 與創業環境之調節

Creativity and Entrepreneurship: Exploring the Moderating Effect of Entrepreneurial Motivation and Environment

顏佑哲(YEN YU CHA)

指導教授 ： 杜秉叡

國立中央大學/管理學院/企業管理學系碩士在職專班/碩士(2014年)

摘要

本研究旨在了解創造力對創業精神的影響，並探索創業動機是否會中介兩者間之關係，以及創業環境是否會調節創業動機與創業精神。創造力的評量採用陶倫斯創造力測驗、創業精神採用創新性（Innovativeness）、風險承擔（Risk-Taking）、預應性（Proactiveness）、自主性（Autonomy）與競爭積極性（Competitive Aggressiveness）五個構面。而創業動機則針對較廣泛的推（push）與拉（pull）兩大動機構面，以及較細微的成就（achievement）、福利（welfare）、地位（status）、金錢（money）、得免於難（escape）、自由（freedom）、效法前人（role models）等構面，以及整體創業環境的考量。
去除無效反應後，針對198名受測者的研究分析發現，家人有無創業經驗在創業精神和創業環境上有達顯著水準，在創業動機方面的成就和效法前人、創造力的總級分亦達顯著水準。創業動機中福利和金錢變項與創造力總級分的相關係數為顯著負相關。並針對這些發現做探討與在管理上進行建議。

關鍵字

創造力 ； 創業精神 ； 創業動機 ； 創業環境 ； 陶倫斯創造力測驗

並列摘要

Abstract
The study aims to investigate the influence of creativity on entrepreneurship, whether there exists a mediating effect of entrepreneurial motivation between them, and whether entrepreneurial environment may moderate the relationship between entrepreneurial motivation and entrepreneurship. Torrance Tests of Creative Thinking was used to measure creativity. Entrepreneurship was measured under five aspects: innovativeness, risk-taking, proactiveness, autonomy, and competitive aggressiveness. The measurement of entrepreneurial motivation included broader push and pull motivations, and more specific motivation including achievement, welfare, status, money, escape, freedom, and role models.
After removing useless responses, analysis on 198 participants showed: (1) there is significant effect for the family which does not have entrepreneurial experience between entrepreneurship and entrepreneurial environment, (2) the achievement in the term of entrepreneurial motivation significantly influences on following the example of their predecessors and overall scores of creativity, (3) the welfare and money of entrepreneurial motivation are negatively influence on the overall scores of creativity. This study addressed some practice implications according to findings.
Key word: creativity, entrepreneurship, entrepreneurial motivation, entrepreneurial environment, Torrance Tests of Creative Thinking

並列關鍵字

creativity ； entrepreneurship ； entrepreneurial motivation ； entrepreneurial environment ； Torrance Tests of Creative Thinking

參考文獻

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