客家產業政策成效評估之研究

The Study of Hakka Industry Policy Performance Evaluation

游靖宇(Ching-yu Yu)

指導教授 ： 周錦宏

國立中央大學/客家學院/客家政治經濟研究所/碩士(2011年)

摘要

從政策施行以來，「客家特色產業輔導計畫」之計畫目標年年達成，受輔廠商也遠超過目標，在「量」上無庸置疑的是有所成長，但在「質」上是否有辦法如原預期的將客家文化與產業結合，深植在當地特色之中，抑或是提升民眾對於客家產業之觀感，皆是有待探討的問題。據此，本研究目的為：（一）探究政策利害關係人對於客家特色產業發展計畫想法、認知及其合作情形；（二）探討客家特色產業輔導計畫實施之必要性，及其實施之後的發展成效與困境；（三）透過層級分析法歸納出「客委會推動客家特色商品輔導計畫之成效評估指標相對權重體系」以作為日後政策修正之參考。故本研究主要係先從田野中認識研究問題的本質；接著透過文獻蒐集與分析來了解研究本體，並且從理論中尋找可行的研究方法，由於政策執行與成效評估涉及層面廣泛，故本研究從多元面向進行指標建構，然後分別以深度訪談法與層級分析法進行操作研究。研究結論包含：（一）通路輔導帶來高度商機但缺乏長期性；（二）計畫內容備受肯定但期程設計限制其成效；（三）預算編列與委外策略規劃尚未完備；（四）彈性輔導與回應機制的需求關係；（五）審核機制受利害關係人關注；（六）文化相關指標的重視程度甚高；（七）計畫成效評估指標重量不重質。

關鍵字

政策指標 ； 政策評估 ； 客家特色產業 ； 層級分析

並列摘要

Ever since the implementation of the policy, the goal of “The Facilitation Plan for Hakka Specialty Industry” has been reached every year. The number of facilitated business entities is far over the target. Undoubtedly, in terms of the “quantity”, it is growing. Whereas, in terms of the “quality”, whether it is feasible to integrate Hakka culture and industry as originally planned, and deeply planting into local specialties, or to improve people’s view to Hakka industry, is an issue to be discussed.
As such, the objectives of this study are: (1) Exploring the view and
recognition of the policy stakeholders to the development plan of Hakka specialty industry, as well as the status of cooperation. (2) Exploring the necessity of implementing the Hakka specialty industry facilitation plan, and the performance or difficulties after the implementation. (3) Forming the “Performance Evaluation Indicators Relative Weighted System of Hakka Specialty Commodities Facilitation Plan Promoted by the Council for Hakka Affairs” through the Analytic Hierarchy Process for future reference of policy amendment.
Thus, this study is mainly started from the understanding of the essence of the issues by field visiting, followed by collecting and analyzing documentaries in order to derive the core of the study, plus searching the feasible study method from theories and concepts. The policy implementation and the performance evaluation involve with various perspectives, therefore, the indicators is constructed from diversified aspects. Then, the study is undertaken by adopting in-depth interview and analytic hierarchy process. The conclusion of the study is as follows: (1) the facilitation of sales channels is able to introduce a lot of business opportunities, but only in short term period. (2) The plan is highly recognized, but the scheduling has limited its performance. (3) The budgeting and subcontracting strategic planning is not yet completed. (4)The flexible facilitation and the response mechanism are to be strengthened slightly. (5)The reviewing mechanism is much concerned by the stakeholders. (6) The cultural related indicators are highly concerned. (7) The plan performance evaluation indicators focuses more on the quantity than the quality.

並列關鍵字

Analytic Hierarchy Process ； Policy Indicators ； Policy Evaluation ； Hakka Specialty Industry

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